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[center]Audience Analysis - Write Right For Your Target Audience
mp4 | AVC: 1280x720 G_P| Audio:AAC LC 128 Kbps | Total files:19 | mp4, txt, pdf, vtt | 584 MB
Genre: eLearning | Language: English[/center]


General:

Quote:What you'll learn

You will understand the real issues involved with �Audience Analysis� and will learn approaches and strategies to guarantee maximum readability and comprehension by your intended audience.

Requirements

No special software or hardware is needed. You can use any word processor you like on any operating system. Knowledge of written English is all you need to finish this course successfully.

Description

NOTE: This course is NOT for public speakers but for writers.

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NEW STUDY MATERIALS ADDED TO THIS COURSE (March 30, 2019)

Lecture 1 � SUPPLEMENTARY TRANSCRIPT � �Audience Analysis � Theory and Practice� (Downloadable PDF)

Lecture 2 � SUPPLEMENTARY LIST � �Readability Indexes and Tools� (Downloadable PDF)

Lecture 3 � EXERCISE and SOLUTION Sheets � �3 Types of Readers� (Downloadable PDF)

Lecture 5 � EXERCISE and SOLUTION Sheets � �Rewrite Text for Occupational Categories� (Downloadable PDF)

Lecture 7 � SUPPLEMENTARY TRANSCRIPT � �Audience Analysis � Best Practices Good for Any Audience� (Downloadable PDF)

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Audience analysis is an important issue to which all writers should pay a lot of attention.

Why?

Because if your writing (whether it's an article, a report, a book, or a technical document) is not appropriate for its intended audience, then it'll turn into a waste of time, energy, and resources. So, you have to make sure that what you are writing fits the intended audience well.

But here is problem, a BIG problem: most of the time a writer is not quite sure who his or her audience is. Especially if you are working for a corporation or are a part of a writing team, you'd have an approximate idea about the nature of your audience but not a perfect one.

So what do you do?

My answer: you apply methods and strategies to increase the chances that your writing would be appropriate for your audience.

It's a matter of degrees. You may never create something that is 100% appropriate for your audience but by applying the strategies explained in this course, you will hopefully get close to that lofty goal.

If, of course, you have direct access to your end-users and audience and you know them well, then this course is not for you.

But on the other hand, if you are not sure who your audience is or if you have doubts about the nature of your audience and you do not have direct access to them, you may certainly benefit from the practical solutions offered in this course.

In that case -- welcome! See you in the class!

(Cover photo courtesy Davide Ragusa at Unsplash-dot-com.jpg)
Who this course is for:

All writers, managers, trainers, and teachers. Anybody writing a technical or business document for an intended audience will benefit from the well-tested practical ideas and techniques shared in this course.

Video:

Quote:Width: 1280 pixels
Height: 720 pixels
Format: AVC
Codec: AVC
Duration: 8min 1s
Bit rate: 1812 Kbps
Frame rate: 30.000 fps
Aspect ratio: 16:9
Bit depth: 8 bits
Color space: YUV
~Golden_Plaza~
Subtitles: N/A

Audio:

Quote:Audio track: 1
Language: English
Codec: AAC LC
Channels: 2
Bit rate: 128 Kbps N/A
Compression: Lossy
Sampling rate: 44 Khz

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