Krafty Internet Marketing Forum

Sean Anthony - Hybrid Install Offers | 5.34 GB

WHAT YOU GET?
Hybrid Install Offers are when you work 1-on-1 with a client to install some kind of Protocol or strategy into their business.





It´s a combination of DFY and DWY
It´s a solid multiple 6-figure a year profit stream, And it´s how I come up with many of the ideas for my other offers, like my Email Rainmaker Mastermind and these monthly trainings.
What We´ll Cover:
- The Offer Buffet
- What you need to sell HIOs
- Creating the offer
- Reviewing Offer Docs
- Getting a HIO client
- Delivering a result

The Offer Buffet:
Sample (Lead):
Your free offer to give people a taste in exchange for their contact info
Goal: grow your list and audience with potential buyers
Delivery: Ebook, Ultimate guide, Email course
Appetizer (Customer):
Your low-mind ticket offer to find your buyers
Goal: turn a lead into a customer and get them hungry for your Main Course
Main Course:
Your highest level offer serving the high-end of your market
Goal: get paid the premium to work with your highest level people
What you need to sell HIOs:

Case study:
You need a Case Study showing proof of achieving a desirable outcome.
This coud be a personal Case Study to start. But over timme you should leverage client case studies as you begin to stack result.
The Case study should include:
- Person
- Before state
- After State
- Timeframe
- Story

If you have no Case Study, there is nothing to scale.
Protocol:
The Protocol is the system or series of steps taken to achieve the result in the Case Study.
You will detail teh Protocol on a Google Doc. The length will depend on how cold the person is reading it. The less time they´ve spent with you, the longer it needs to be.
Offer:
Your Protocol needs to be presented in a way that is a attractive to the high-end of your market.
Creating the offer:
- Person
- Plan
- Protocol
- Price

Reviewing Offer Docs:
Elements
Include:
- Person
- Plan
- Case Study
- Protocol
- Price
- Features/Benefits short list

Getting a HIO client:
Launch Process:
- Reach out to your top case studies, client, customers, leads, direct network, email list, social audience
- Have conversations with interested/ideal prospect to get a feel for your messaging and offer. Get on calls with people and walk them through your doc with the Plan and Protoco
- Tweak your offer, pricing, messaging based on feedback. Do this until you get your first client(s)

Delivering a result:
I usually include:
- A personalized strategy doc
- Weekly calls or as needed
- 1-on-1 messaging acess (WA)
- Access to relevant products/training/tools

Homepage:
Screenshots


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