Introduction to Marketing - Stone River eLearning

Introduction to Marketing - Stone River eLearning - Printable Version

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Introduction to Marketing - Stone River eLearning - G_P2018 - 08-29-2018

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[center]Introduction to Marketing - Stone River eLearning[/center]

This is an introduction course to marketing after which you should be able to begin intelligently promoting your business or the company you work for. After taking this course, you will be far more likely to promote your business effectively, and avoid many potentially costly pitfalls that new marketers or business owners typically make.

The lectures cover a wide array of issues and concepts that you will face when you dive into marketing. The course explains what marketing really is, how marketing is different than advertising, how to plan marketing campaigns, and gives overviews of many sub-fields in marketing.

Marketing is quite complex these days. So the course goes over the many sub-fields in marketing to simplify things and help you understand the lay of the land when it comes to the bigger picture of things.

What kinds of businesses can be promoted using this introduction to marketing course?

With the marketing strategies in this course, you can promote any business type. Whether you're starting your own business or are getting into marketing as a career, this course is perfect for you.

Let's get started

I want you to succeed in promoting your business. So sign up for the course, and begin learning how to promote your business, and grow it.
What Will I Learn?

Understand the basics of marketing
Plan marketing campaigns with more structure
Sell more products and make more money via your marketing efforts
Create a marketing plan
Create basics of a solid marketing strategy
Better predict whether a marketing strategy will work or not
Avoid pitfalls and common errors
Get a solid marketing foundation on which you can build, and eventually grow your business

Class Curriculum

Course Introduction

Start
Course Introduction (0:58)
Start
Exercise and Checklist (4:24)

Introduction to Marketing

Start
Economic Roots of Marketing (3:10)
Start
Marketing from a Business Owner's Perspective (2:58)
Start
Difference Between Marketing and Advertising (2:29)
Start
Unique Value Propositions (5:00)
Start
UVP Examples (4:27)

Identifying Your Customers

Start
Introduction (1:08)
Start
Identifying Your Target Market (4:37)
Start
Exercise - Find and Talk to Your Customers (3:10)
Start
Creating an Ideal Customer Avatar (2:49)
Start
Calculating Your Target Market Size (11:09)

Basic Marketing Principles

Start
Social Media Marketing (3:08)
Start
Content Marketing (7:37)
Start
Content Marketing Examples (4:49)
Start
Affiliate Marketing (4:51)
Start
Sales Funnels (5:30)
Start
Paid Marketing (6:21)
Start
The Net Promoter Score (2:38)
Start
The Biggest Secret of Marketing Success (6:15)

Marketing Plans

Start
Creating a Marketing Strategy (7:56)
Start
Two Ways to Create a Marketing Plan (8:26)

Your Online Presence

Start
Leveraging Large Platforms (2:38)
Start
Creating Your Own Online Presence (3:53)
Start
Online Presence Examples (3:15)

Additional Strategies

Start
Product Quality is a Great Selling Tool (3:49)
Start
Driving Traffic from Your Email Signature (2:12)

Building a Team

Start
Building a Sales Team (5:59)
Start
Pitfalls of Outsourcing Your Marketing (3:11)

Basic Search Engine Optimization

Start
Introduction to SEO (11:13)
Start
History of SEO (8:50)
Start
SEO for New Websites (1:58)
Start
Meta Title and Meta Keyword (2:31)
Start
Intro to Keyword Research (5:10)
Start
Common SEO Mistakes (4:39)
Start
Top SEO Ranking Factors (10:59)
Start
Finding Good Links for SEO (6:41)

Using Google Analytics

Start
Intro to Google Analytics (3:11)
Start
Setting Up Google Analytics (2:30)
Start
Real Life Example (3:44)
Start
A/B Testing Explained (4:50)
Start
A/B Testing Example (5:37)

Offline Marketing

Start
Offline Marketing (4:53)
Start
Business Networking (6:43)
Start
Brick and Mortar Stores (3:14)

Lessons from the Masters

Start
Steve Blank and the Customer Development Methodology (4:49)
Start
Eric Ries - 3 Engines of Growth (10:28)
Start
Seth Godin and the Purple Cow (4:57)

Code:
http://nitroflare.com/view/7554152945AAF9E/Stone-River-Learning-Introduction-to-Marketing-G_P%40FB%2B.part1.rar

http://nitroflare.com/view/48C2189BC4DA9CB/Stone-River-Learning-Introduction-to-Marketing-G_P%40FB%2B.part2.rar

http://nitroflare.com/view/8016C2572CA6402/Stone-River-Learning-Introduction-to-Marketing-G_P%40FB%2B.part3.rar

Code:
https://uploadgig.com/file/download/0b6B460022699184/Stone-River-Learning-Introduction-to-Marketing-G_PFB.part1.rar

https://uploadgig.com/file/download/517208C1e5b22e0c/Stone-River-Learning-Introduction-to-Marketing-G_PFB.part2.rar

https://uploadgig.com/file/download/2840817F95625327/Stone-River-Learning-Introduction-to-Marketing-G_PFB.part3.rar

1) Join the Files with Free Splitter v5 if extension ends with chunk00
2)Save the file as a .rar extension
3) Extract the archives with Winrar 5 with password
Password: Golden_Plaza
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