Quote:Program Highlights

If you have two proposals, is it more advantageous to present the most expensive one first or last?
Is it better to tell prospects what they stand to gain, or what they stand to lose?
Should a proposal's weaknesses be acknowledged early or late in a sales effort?

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this video, he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles�reciprocation, scarcity, authority, commitment, liking, and consensus�may seem like the jargon of social scientists, but Cialdini brings them to life.

In this dynamic presentation, Dr. Cialdini provides clear step-by-step examples of behaviors that you can put to use daily to increase your influence. You will learn why you say yes to some offers, simply based on the way they are presented. And you'll learn how to defend against offers that you're really not interested in, no matter how effectively they're presented.

Quote:Width: 672 pixels
Height: 512 pixels
Format: MPEG-4 Visual
Codec: XVID
Duration: 00:54:27
Bit rate: 1716 Kbps
Frame rate: 29.970 fps
Aspect ratio: 4:3
Bit depth: 8 bits
Color space: YUV
Subtitles: N/A

Quote:Audio track: 1
Language: English
Codec: AC3
Channels: 2
Bit rate: 192 Kbps
Compression: Lossy
Sampling rate: 48 Khz