Quote:What it takes to win elections
David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama�s and George W. Bush�s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.
Lesson Plan
01 - Introduction
02 - Starting a Campaign
03 - Assessing Your Candidate
04 - Researching Your Opponent
05 - Working on a Campaign
06 - The Campaign Plan
07 - Understanding the Electorate and Targeting Voters
08 - Polling and Focus Groups
09 - Budgeting and Fundraising
10 - The Campaign Message
11 - Campaign Messaging Case Study
12 - Public Appearances
13 - Getting Your Message Out
14 - Harnessing Social Media
15 - Direct Mail
16 - Slogans and Logos
17 - Supporting Your Candidate
18 - Mobilizing Volunteers
19 - Debates
20 - Keeping the Campaign on Track
21 - Identifying Influencers
22 - The End of the Race
23 - The Current State of Politics
24 - Parting Words

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