Quote:What you'll learn

Understand perfectly what is Bing Ads and the basics of PPC advertising world
Know how to create. manage and optimize your Bing PPC (Pay Per Click) ad campaigns
How to choose the right keywords to target and how to op
How to create your own Ad and track results
The common mistakes to avoid in Bing marketing
How to stand out competition creating compelling ads that get clicks.

Requirements

You need a computer with internet connection
You need to have the awareness to put in action what you learn to get great results

Description

Learn how to use Bing Ads for effective search engine marketing.

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what�s going wrong and provide solutions to fix it.

Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones � not just desktops. Mobile search now accounts for 15% of searches in the US (up from ~0% in 2009). Second, Google is no longer the only game in town. Bing now accounts for 30% of all US searches and is growing in importance worldwide. Finally, �Search Extensions� have become a powerful new technique that search advertisers can use to gain an edge on the competition. With them, advertisers can collect phone numbers and email addresses with their ads, limit their ads to certain times of day, deliver coupons to nearby customers, and even provide handy �call me� buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more, providing information exclusive to this guide and of priceless value to its more advanced search audience.

With insider insight from Stokes and using proven strategies from today�s search advertising elite, paid search advertisers discover how to drive significantly more traffic to their site, dramatically increase click-through rates, steal impressions from competitors, boost their conversions, and increase their sales by unbelievable amounts.

Leverage all of the features available in Bing Ads, the popular ads program from Microsoft, to run stellar marketing campaigns with one of the world's leading ad networks. This comprehensive course begins with an overview of the Bing landscape, and then guides you through creating an account, setting bids, writing effective ads, and selecting keywords. Familiarize yourself with important Bing Ads policies in order to save time and make sure your campaigns are approved quickly. Learn about ad extensions, targeting, and setting up Universal Event Tracking, as well as how to use available tools�for example, the Bing Ads Intelligence tool�to successfully carry out campaign optimization.

Topics include:Creating your accountNavigating the Bing interfaceSetting up billingEstimating traffic and setting bidsWriting effective adsUsing dynamic text adsSetting up campaign exclusionsUsing automated rulesSetting up Universal Event TrackingCreating a remarketing list in Bing AdsMeasuring performance with Bing Ads reports





If you or anyone on your team needs to learn or get refreshed with the fundamentals of paid search marketing, this is the book for you. Clean, simple, and very actionable.
�Robert G. Smith
Who this course is for:

Anyone who wants to understand how paid advertising online and Bing PPC advertising work
Anyone who want to learn how to best optimize Ppc Ads through Bing marketing
Anyone has never setup a Bing pay per click campaign before but wants to learn fast

Quote:Width: 1280 pixels
Height: 720 pixels
Format: AVC
Codec: AVC
Duration: 00:02:05
Bit rate: 320 Kbps
Frame rate: 30.000 fps
Aspect ratio: 16:9
Bit depth: 8 bits
Color space: YUV
Subtitles: N/A

Quote:Audio track: 1
Language: N/A
Codec: AAC LC
Channels: 2
Bit rate: 128 Kbps N/A
Compression: Lossy
Sampling rate: 44 Khz