Quote:Get Ready to Dive in to the
Six Essential Copy Projects Web Clients Need NOW �

We want to get you up, running, and confident by the time you leave Austin, so we�ve got all hands on deck to walk you through the six unique types of copy your clients are most likely going to need, including �
Nick Usborne

Nick Usborne
(1) Advanced Landing Pages and Website Copy

Your live learning experience will begin with Nick Usborne, who�ll lead you through an advanced session on writing copy for the Web.

Nick is THE pioneer of copywriting for the Internet � seriously! He was one of the first direct-response copywriters to realize writing for an online audience was fundamentally different than writing for print.

He wrote the first book on writing for the Web, Net Words, and he�s been an in-demand freelance writer and consultant for companies like The New York Times, Disney, Yahoo!, and Microsoft for almost 20 years � which is about as long as the Internet has been around.

Nick � AWAI�s 2014 Copywriter of the Year and the author of Web Copywriting 2.0 � is going to give you the inside scoop on his master process for writing highly-effective web copy. You�ll build on your existing knowledge � and add advanced skills to your toolbox, including �

How to learn from a page�s �history of behavior� � and tweak it to ensure your visitors take action, every time �
How to craft copy that flows from page to page, keeping readers moving forward into your site without thinking (or resisting) �
How to write in a way that builds familiarity and social trust � an all-important technique in the age of the social web!
Plus, how to leverage email and e-newsletters in your business �
And much more!

Nick�s sessions have always been a favorite among attendees � and you�ll be getting a double dose. He�s also an expert in another type of web copy you�ll want to master � where the turnaround is quick, energy is high, and projects are plentiful �
(2) Social Media

Nick wrote AWAI�s How to Make Money as a Social Media Marketing Expert, and he�ll be bringing you the update on what�s working today in the fast-moving world of social media.

Leveraging social media sites like Twitter, Facebook, Pinterest, LinkedIn, and Instagram isn�t the same as it was just six months ago.

Nick will get you up-to-date on what�s working now in social media � and show you how using these foot-in-the-door projects can help you land bigger projects with your new clients.

He�ll answer questions like �

Does social media really work to increase sales � and my clients� bottom lines?
How can I prove that my social media service is making a difference � with cold, hard facts � so my clients know I�m an irreplaceable part of their increased sales?
How can I leverage my knowledge of social media to increase my own freelance business?
And much more!

Heather Lloyd Martin

Heather Lloyd Martin
(3) SEO Copywriting

No web copywriting education would be complete without a thorough understanding of Search Engine Optimization (SEO).

And that means bringing in the pioneer of SEO copywriting herself, Heather Lloyd-Martin.

Heather�s been helping companies of all sizes � from Fortune 50 retailers to publishers and search engine companies themselves � create targeted SEO content since 1998.

She even wrote the first book on the subject � and her SEO Copywriting Certification is one of the most comprehensive programs in the industry.

That�s why Heather is the best person to walk you through the basics of SEO, while giving you an exclusive look at some of her secrets for impressing your clients and �The Google.�

SEO copywriters can earn anywhere from $50 to $1,500 per page. And any company with a website needs to optimize each and every page to maximize their visibility and reach to their audience.

That means the demand for a skilled SEO writer is huge! (Trust me, it�s not as hard or as technical as it sounds � and Heather makes it a snap!)
Brian Clark

Brian Clark
(4) Content Marketing

�Content is King� on the Web � and smart marketers across all industries know it.

They�re constantly on the lookout for talented content writers to engage their audience with a never-ending flow of entertaining and informative blogs, articles, social media posts, shareable videos, info-graphics, and more.

Prove to your client that you can write consistently, and they�ll never want to let you go. (And they�ll be happy to pay your $300 per article fee!)

It�s hard to say �content marketing� without mentioning Brian Clark in the same breath.

Brian is the founder of the multimillion-dollar company, Copyblogger Media � and his New Rainmaker platform has taken the content marketing world by storm.

There�s no one more qualified to get you ahead of the learning curve on the evolving world of content marketing � and show you how you can build your entire copywriting business on this profitable medium alone!
Jay White

Jay White
(5) Emails and Autoresponders

When it comes to learning to write emails that get opened, get read, and �get the click,� there�s no better teacher than Jay White, author of AWAI�s Email Copy Made Easy program.

Jay will bring you his tried-and-true formulas for writing stellar email campaigns � his newest techniques for creating intriguing subject lines � and his emotionally compelling tricks for ultimately engaging prospects.

Once you discover how enjoyable writing quick emails, autoresponders, and lift notes for clients can be � not to mention how profitable � you�ll wish you�d gotten into this ever-in-demand medium sooner!
(6) Ads That Build Lists

In the age of e-commerce, there is nothing more precious to a company than The List � the list of all the names and contact information of their customers and potential buyers.

These are people who have given them permission to send information and promotions straight to their inbox � so you can continue to build a relationship with them that eventually leads to the sale.

And when you know the secrets to build that list for your client, you hold the keys to the treasure chest!

It all starts with writing a powerful ad that gets a potential customer�s attention � and that�s exactly what Brian Edmondson is going to teach you to do.

Brian is a self-taught expert in business-building systems and growing lists. He�s worked his Internet �magic� for some of the biggest names in our industry, including Early to Rise, Agora, and Tellman Knudson�s Overcome Everything, Inc.

But beyond his impressive accolades, he�s a humble and straight-forward teacher. He makes what can often be a technical, somewhat complicated subject feel like child�s play.

By the end of his presentation, you�ll have a comprehensive understanding of �

Writing ads that drive targeted, qualified traffic to your clients� websites �
The ins and outs of list building, which Brian calls the MOST financially valuable skill in online marketing � including Brian�s expert tips for writing effective landing pages, squeeze pages, and website opt-in copy �
And � the Truth about online marketing that will make you the most valuable part of your client�s innermost team!

Let Ryan Deiss Show You How to Skyrocket
Your Income With His Time-Tested,
Million Dollar Email Marketing Techniques
Ryan Deiss

Ryan Deiss

Ryan Deiss, the �Digital Marketer� himself, will be on deck, showing you how to create and manage a full email marketing campaign.

You�re going to take all the email writing fundamentals you learn with Jay White � skills that are worth tens of thousands of dollars on their own � and turn them into a full blown service that allows you to up your fees big time (and ensure you never run out of work).

Ryan�s going to reveal some the most powerful email marketing secrets and strategies he�s ever discovered. Combined, this is THE system his company has spent hundreds of thousands of dollars perfecting.

During Ryan�s session, you�re going to discover �

How to craft an automated, evergreen, and sophisticated multi-step email campaign that quite literally makes your clients (or you) sales while you sleep �
The 5 phases of this ultimate email �game-plan� and how they fit together �
The 7-day sequence that strikes a perfect balance between revenue-generation and relationship-building �
Where you should send ALL your clicks in virtually every promotion � and how to leverage this time-tested truth into more writing projects for yourself �
The �B x D + C formula� that guarantees higher open rates, more clicks, and increased sales from your email list �
Plus, answers to commonly asked questions like �How many times per week should we email our list?� (Ryan will tell you EXACTLY how many!)
And, �What should we do with subscribers who haven�t opened or clicked one of our emails in 60 days?� He�ll tell you that, and MUCH more, during this session.

By the end of Ryan�s presentation, you�ll know how to put this entire system in place � and you can charge handsomely for it!

In short, this is a MUST-SEE session, easily worth the cost of admission by itself.

Ryan regularly charges thousands per ticket to present this information live � and you�ll be getting a front row seat at the 2015 Web Intensive!

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