Quote:Eric Ward & Garrett French � Ultimate Guide to Link Building


The web today is comprised of trillions of links: links between
websites, links within social media venues like Facebook and Twitter,
and even links in email inboxes. Who links to a site and how they link
to it is one of the most important factors that search engines rely on
when ranking results. But how do marketers control this? Link building
expert Eric Ward provides the answers.
Sharing little-known techniques for link building via social media
platforms, blogs, partnerships, public relations, articles, and more,
Ward teaches marketers which link-building techniques will maximize the
quality links that point to their site, allowing them to charm both
search engines and customers and which methods to avoid.
This one-of-a-kind guide details a variety of link building tools,
tactics, and techniques illustrated by case studies, expert interviews,
and resources. Ward leaves no opportunity unexplored, and no
link-building questions unanswered.


Link. Rank. Profit.

The web today is comprised of trillions of links. Who links to your site
and how they link to it is the fundamental factor driving your search
engine rank and your website traffic. The question is�how do you control
this? Link building expert Eric Ward and online marketer Garrett French
provide the answers. Simplifying the complex world of web links, Ward
and French show you, step by step, how to employ a link-building
campaign to attract quality links, drive more traffic, and dramatically
boost your search rank.
�Eric Ward has been building links and educating people on how to do it
the right way since before even search engines decided links were
important. Read and learn!�
� Danny Sullivan, Founder and Editor-in-Chief of SearchEngineLand.com
�Eric Ward is hands-down the smartest thinker in the space when it comes
to link building. I guarantee this book will open up any mental blocks
you�ve had about where to get started and set you on a path to becoming
a link magnet.�
� Mike Grehan, Publisher of Search Engine Watch and ClickZ.com, Producer
SES International, and SEMPO Board of Directors
�If you�re in SEO and take your job seriously, you know Eric and
Garrett. When Eric and Garrett talk about link building, you listen. The
only issue when they talk is that there�s too much genius to write it
all down. So when they do the writing down for you, you buy the book and
read it. Twice. At least. You won�t regret it.�
Joost de Valk, Founder and CEO of Yoast.com
�Eric is the undisputed master of quality link building. We�ve worked
together for years and he�s frequently surprised me with new insights
and little known (and easily executed) strategies to build our
customers� backlink portfolios.�
� Richard Stokes,CEO of AdGooroo.com and author of Mastering Search
Advertising � How the Top 3% of Search Advertisers Dominate Google
AdWords and The Ultimate Guide to Pay-Per-Click Advertising
Eric Ward founded the Web�s first link- building and content-publicity
service in 1994, called NetPOST. Today, he provides strategic-linking
consulting and training via EricWard.com. Ward, a.k.a LinkMoses,
publishes a private linking tactics newsletter called LinkMoses Private,
and has developed content linking strategies for PBS.org, WarnerBros,
The Discovery Channel, National Geographic, and TVGuide.com. Eric has
spoken at over 150 web industry events and contributes to search
industry news sites SearchEngineLand.com and SearchEngineWatch.com
Garrett French is the founder of Citation Labs, a boutique agency that
specializes in custom link-building tools and services to solve
large-scale marketing problems. He is also an online marketing
consultant working with major companies in customer relationship
management, consumer packaged goods, and online health information.

Quote:Title: Ultimate Guide to Link Building
Author: Eric Ward,Garrett French
Language: N/A
Subjects: N/A
ISBN: N/A
Total pages: 259