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Grewal & Levy - Marketing 5e [PDF] - aretr - 07-26-2019 ![]() Grewal & Levy - Marketing 5e [PDF] English | Size: 146.07 MB Category: Tutorial Dhruv Grewal & Michael Levy - Marketing, 5th edition Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting. Contents: Section One: Assessing the Marketplace 1 Overview of Marketing 2 Developing Marketing Strategies and a Marketing Plan 3 Social and Mobile Marketing 4 Marketing Ethics 5 Analyzing the Marketing Environment Section Two: Understanding the Marketplace 6 Consumer Behavior 7 Business-to-Business Marketing 8 Global Marketing Section Three: Targeting the Marketplace 9 Segmentation, Targeting, and Positioning 10 Marketing Research Section Four: Value Creation 11 Product, Branding, and Packaging Decisions 12 Developing New Products 13 Services: The Intangible Product Section Five: Value Capture 14 Pricing Concepts for Establishing Value Section Six: Value Delivery: Designing the Channel and Supply Chain 15 Supply Chain and Channel Management 16 Retaailing and Omnichannel Marketing Section Seven: Value Communication 17 Integrated Marketing Communications 18 Advertising, Public Relations, and Sales Promotions 19 Personal Selling and Sales Management Endnotes Name Index Company Index Subject Index DOWNLOAD Code: http://nitroflare.com/view/C685E61C921C383/sw5uv.Grewal..Levy..Marketing.5e.PDF.rar Code: https://rapidgator.net/file/ba806ed6374e9d42ddb0c4e9e02f5fdb/sw5uv.Grewal..Levy..Marketing.5e.PDF.rar |