Quote:NEVER BEFORE REVEALED�

On the eve of his retirement
and no longer accepting clients,
the direct response copywriter
named �Best in America�Asterisks Small Red
finally reveals his
most powerful trade secrets
for boosting
your advertising response�
on the internet,
in direct mail and space.

Asterisks Small Red By Boardroom, Inc. and other leading direct marketers. Please see credentials below.

To Start Receiving
Bencivenga Bullets


No obligation ... Nothing to buy ... Your e-mail address will never be shared or rented.
Dear Marketing Top Gun:

Are you looking for a �magic bullet� to boost your response online, in direct mail or space?

Then step forward, fellow gunslinger, and let me strap across your worthy shoulders a full bandoleer.

These �magic bullets of higher response� are the most explosively powerful secrets I�ve ever discovered from literally tens of millions of dollars of scientific advertising tests for many of the largest, most successful direct marketers in America.

Each of these bullets can easily boost your response by maybe 15%, 25%, 30% or more. Use them together and the cumulative effect is often an explosion in response of 75%, 125%, sometimes even 200% or more.

These bullets are yours free, thanks to a new e-letter for direct marketers, called Bencivenga Bullets.

Just enter your email address in the box at right, and these response-exploding bullets will start zinging your way to boost your response� raise your conversion rate�beat your control� and leverage every dollar you invest to generate more leads, sales and profits.
Who Am I to Make Such Promises?

My name is Gary Bencivenga. I�ve spent the last 38 years painstakingly collecting and applying every secret I could find to help America�s leading direct marketers achieve breakthrough response.

I broke into direct marketing working with Hall-of-Fame copywriters John Caples at BBDO and later David Ogilvy at Ogilvy & Mather, both of whom taught me quite a few tricks for systematically beating almost any control, even the strong ones.

After them, I was blessed to work with a series of tough-as-sandpaper copy chiefs and smart-as-a-whip clients, including Ted Nicholas and Max Sackheim, who taught me their battle-tested secrets for beating control packages and space ads.

Over the years, I�ve supervised literally thousands of split-run tests and collected�like beautiful butterflies�the most powerful techniques to use in headlines, offers, formats, copy and design of direct response advertising.

But rather than toot my own horn about the hundreds of breakthrough promotions these techniques have made possible, allow me to quote what others have said about my work�.