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+--- Thread: Experiential advertising? (/Thread-experiential-advertising--3039)
Experiential advertising? - justin - 06-02-2017
Hi all,
I am here to know about experiential advertising. I would like to know if anyone used such marketing techniques for your business.
We are starting a new branch of our coffee shop on the outskirts of the city. It is a residential area and so is not a very popular, but it has potential scope for development in the near future. So I will have to concentrate a lot on the advertising to make the coffee shop popular.
While I was looking at the various methods of marketing, I read about experiential advertising in Vancouver. This form of advertising combines innovative technologies with techniques for engaging your target audience. They create a real time experience.
I have never seen such advertising tactics and this one really sounds interesting. Has anyone adopted such marketing techniques? And was it successful?