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Facebook Dynamic Ads (Facebook Dynamic Retargeting) MASTERY - Printable Version

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Facebook Dynamic Ads (Facebook Dynamic Retargeting) MASTERY - dlebook99 - 09-01-2019

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Facebook Dynamic Ads (Facebook Dynamic Retargeting) MASTERY
.MP4 | Video: 1280x720, 30 fps® | Audio: AAC, 44100 Hz, 2ch | 2.07 GB
Duration: 3.5 hours | Genre: eLearning | Language: English


Facebook Dynamic Ads, Facebook Pixel, Facebook Pixel Events, Facebook Catalogues, Facebook Business Manager + TO-DO List.
What you'll learn
Personalise your Facebook Ads without the manual work
Automatically promote your most relevant items
MASTER Facebook Dynamic Retargeting
Create & manage Facebook Dynamic Ads
Set up Facebook catalogues
Correctly Set up Facebook Pixel Events
Download the Complete TO-DO list
Avoid mistakes people often do
MASTER Facebook Remarketing
Create custom & lookalike audiences
Requirements
This course might be challenge for complete beginners
Basic knowledge of Facebook Ads & Facebook Business Manager & Facebook Pixel will help you greatly
Description
Facebook Dynamic Ads automatically show the right products to people who have expressed interest on your website, in your app or elsewhere on the Internet.
Simply upload your product catalogue and set up your campaign once, and it will continue working for you for as long as you want - finding the correct people for each product, and always using up-to-date pricing and availability.
Dynamic Ads look similar to other ads on Facebook, Instagram, Messenger and Audience Network. However, instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your data feed for things you'd like to advertise. Dynamic ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business by taking actions you care about on your site.
I will guide you through the complete process of setting up the Facebook Dynamic Ads + you can download the complete TO-DO list (checklist) - including key instructions for correct XML FEED + Facebook Pixel Events:
Read the basic overview from Facebook
Set up Facebook Business Manager
Go to Business Settings
Sort items using the drop-down arrows next to the heading name (on the web)
Ad your page
Ad your Ad account & or set up new Ad account
Set up payments
Connect payments to your Ad account
Send instroctuions to your developer / webmaster about the catalogue format FEED
Check that your develop has downloaded the example of the correct FEED
Get the URL of your feed in correct format from your developer
Open all tools (left up mega menu) & Go to Assets - Catalogues
Create New Catalogue
Choose from 4 options - 1) E-commerce 2) Travel 3) Real Estate 4) Auto
Choose correct owner of the catalogue & Set the name for the catalogue
Add your products / home listings (depending what you have chosen)
You can upload feed manually - recommended is to set up FEED with automatic update
When connected, please connect your Facebook pixel - click on events data sources
Open mega menu and go section PIXELS
Please OPEN this PAGE and be VERY CAREFULL with ID, CURRENCY and CONTENT_TYPE
Be sure to set up WELL the currency
Be sure to set up WELL the content_ids - The content ID parameter is a freeform field that accepts one or more values. If you're using Dynamic Ads, the Content ID must be added for every item present on the page and match the IDs of items in your catalog.
Be sure to set up WELL the content_type - For e-commerce products choose either: product for single e-commerce product, or product_group for groups e-commerce products, such as color and size variants. Please note this value must match the product_group_id from your product data feed. For other types of inventory use: flight for flights, hotel for hotels and rooms, destination for travel destinations, vehicle for autos, home_listing - for real estate and rental accommodation.
Activate automatic Advanced matching for your Facebook Pixel
Set up WELL key events for your Facebook Pixel
Open mega menu and go back to section catalogues
Open your catalogue
Connect even data sources
Go back to diagnostics & Create dynamic ad
Who this course is for:
B2B, B2C, Real Estate, Travel Services, E-commerce, Automotive, Anyone Excited to MASTER Facebook Dynamic Ads & Facebook Retargeting


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Code:
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