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+--- Thread: Lynda - B2B Marketing Foundations (/Thread-lynda-b2b-marketing-foundations--4563)
Lynda - B2B Marketing Foundations - fssuploader - 08-29-2017
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![[Image: 00487aca.jpg]](http://fullsoftshare.com/wp-content/uploads/2017/08/00487aca.jpg)
[/center][center]
![[Image: s7m4hPSCgP4djk6RJEjCTsAyrsADD1P6-1.png]](http://fullsoftshare.com/wp-content/uploads/2017/08/s7m4hPSCgP4djk6RJEjCTsAyrsADD1P6-1.png)
[/center][center]Lynda - B2B Marketing Foundations
Size: 1.11 GB | Duration: 0h 58m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English[/center]
Explore tactics and strategies to help you market your services and products to other business more effectively. In this course, Dina Shapiro covers the essentials of business-to-business (B2B) marketing, providing you with what you need to know to create relevant, impactful marketing for B2B brands. Dina explains what defines B2B marketing, and how it differs from consumer marketing. She covers how to set objectives, avoid mistakes, and benchmark your efforts against your competition. Dina shares how to research and better understand your marketplace and competitors, as well as how to develop a winning marketing strategy-providing specific tactics you can implement immediately. To wrap up the course, she discusses the importance of measuring your efforts, and the benefits of using a CRM system.
Topics include:
* Learning the role of a B2B marketer
* Maximizing the relationship between B2B marketers and sales
* Setting objectives
* Writing different types of objectives
* Benchmarking against objectives
* Identifying your competition
* Anticipating future trends
* Developing a marketing strategy
* Developing buyer personas
* Writing an insightful creative brief
* Measuring and optimizing
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![[Image: 003-Defining-business-to-business-B2B-marketing.jpeg]](http://fullsoftshare.com/wp-content/uploads/2017/08/003-Defining-business-to-business-B2B-marketing.jpeg)
[/center]Lynda - B2B Marketing Foundations
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