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Ning Li & Austin Lee - Zero to $6K - Printable Version

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Ning Li & Austin Lee - Zero to $6K - smack - 09-05-2020

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Ning Li & Austin Lee - Zero to $6K | 3.41 GB

Copy and Paste This 7-Sentence Email to Land Your First High-Paying Client. Skyrocket Your Copywriting Income Past $6,000 a Month.





Discover the Step-By-Step Blueprint of How to Go From Complete Beginner to Living the Dream Remote Working Lifestyle In As Little As 8 Weeks
Freelance Copywriter,
Would you believe me if I told you I was psychic?
Bold claim, I know. but I'm a bold man.
So let me prove it by reading your mind right now.
Are you ready? Here we go.
You've read dozens of copywriting blogs and books.
You've looked at a few copywriting courses.
Hell, you may have even landed a few clients.
But you have no clue how to start making actual money.
Or how to scale up your freelance copywriting income so you can make a living off it.
Well, that's EXACTLY what I'm here to show you today.

WEEK #1: Trust the Process (It Works) [24:36]
- The 1 thing that sets apart our most successful students
- How to triple your rates overnight with ZERO stress
- Why "thinking small" is better than big goals (& why momentum is your ultimate friend)
- The ONLY benchmark you should be measuring yourself with (hint: it's not money)
- Try on these free "new clothes" to INSTANTLY skyrocket your self-belief (Gary Bencivenga did this)
- Ning's "Go Gangster" secret to harnessing your inner fire. and why timing is everything

WEEK #2: How to Land High Paying Clients Even
if You Have ZERO Experience [42:05]
- How Ning's girlfriend - who had no experience - blew past the objections most high-paying clients have with new copywriters
- Why branding matters
- Forget the laws of "normal" jobs - they do NOT govern the laws of freelancing
- CAUTION: perfectionism can kill you in this game. here's why "good enough" is better than perfect (plus how to know where the line is)
- Nike was right, JUST DO THE THING (like this) & watch your career take off
- The 3 immutable phases of client interaction (and why offering prospects "snacks" is the BEST way to take the next step)
- Charge this amount per email - down to the dollar - based on your skill level
- Afraid of taking on projects you can't DELIVER? We explain why it's not as scary or risky as you think
- How my crazy fire walk with the legend David Deutsche PROVES you can turn a shit sandwich into gold

WEEK #3: Over the Shoulder - Ning Writes an Email
from Scratch PLUS How to Outline a Sales Letter [56:47]
- WATCH: we transform a student's random email idea into client-ready copy in 7 minutes
- What you absolutely CANNOT FORGET in your first line of email copy (non-negotiable)
- Non-intuitive tip to maximizing email conversions with 1 type of photo
- "How HARD should I sell in my email?" <<< answered
- 7 ways to pull great email ideas from any sales page. and pitch them to a cold client
- The #1 question to ask before writing a single word of copy
- Where to find your audience's deepest secrets to push their hot-buttons and make them buy (not Facebook or Amazon reviews)
- How long to spend on research
- LOOK PAGE-BY PAGE INSIDE THIS DOC: research document of a winning health supplement control. the exact questions Ning asked. where he found the answers. how to do this with any project
- The 2-pronged mechanism approach to TRULY differentiate your product from everything else out there
- Why "just sitting down to write copy" is a ROOKIE MOVE (do this instead)

WEEK #4: How to Create & Foster Meaningful (& Profitable)
Relationships in the Industry [28:19]
- The inevitable "dip" you'll roll up to in ANY phase of your freelancing & how to cruise through it intact
- The "hockey stick" success myth
- EASIEST way to differentiate yourself from other copywriters - this requires no skill
- Why learning to surf is just like copy (& just as fun when you master it)
- #1 mental mistake copywriters make & what NEVER to tie your self worth to
- The "Squeaky wheel" technique: a simple follow-up reframe Austin used to land several clients who seemed 'dead'
- How books, podcasts & blogs have "mileage" you can use to squeeze more money out of everything you learn (3 specific tips for how to do this)
- The likeability dilemma: authentic way to build rapport. get clients who like you. and earn more working with people YOU actually like
- Do you forget what you learned in that last podcast? So did we: until we started using this virtuous cycle trick

WEEK #5: Funnel Architecture & the Key Pillar of
Direct Response-Driven Businesses [45:34]
- UNDER THE HOOD OF A $20 MIL BIZ: see real conversion numbers, click thru rates, ad spend economics of a profitable publishing business - 95% of copywriters don't understand this
- CPAs. true CPAs. AOV. ROAS. and other direct response acronyms: explained
- Starbucks REAL success secret. why their coffee doesn't matter. and why to laser-focus your resources on building the same asset
- What "customer acquisition" really means & why it makes or breaks a business
- The #1 motivation behind everyone in the direct response game (besides money)
- Little-known ways to help your client (or yourself) with optimization
- Why NEVER to give an ounce of energy to a "MF" result when you test copy
- 7-Phase funnel breakdown of an 8-figure financial publishing company
- Which upsell is the most important and why to focus 80% of your energy there

WEEK #6: Grease the Slope: Sentence Structure,
Grammar & Clarity - Simplified [29:09]
- The reason Austin loves dog-shit first drafts (seriously, here's why to be "proud of poo")
- WHEN the real magic actually happens in your copy
- 3 key "focus zones" when you edit & the 3 most powerful verb tenses
- Active vs. passive voice: simplified
- The 1 scenario when you should use passive voice and how to use it right
- Why "digestibility" is paramount to conversions

WEEK #7: Cut Your Writing Time in HALF with
These Research & Outline Hacks [43:11]
- A mushroom trip "a-ha" moment Ning had that melts away writing blocks
- Down to the bullet how Austin structured a $1.7 Million promotion for Agora Financial
- Why "A.V." is a better way to structure sales letters than "order of objections"
- Copywriting is as much about VISUALS as WORDS - and we don't just mean photo / video
- The Dig Agency's #1 Outlining Secret to Writing a Sales Letter with Maximum Profit Power
- The reason I've not been focusing on technical copy lately & the 1 thing I AM that's doubled my skill
- When to write freely without a destination in mind
- Why, how & when to "Conceal your hand" and suck readers deeper into your copy
- Line-by-line lead breakdown of a multi-million dollar control we wrote
- Curveball Copy: the rarely understood skill of being unexpected in your copy to boost readership and conversions

WEEK #8: Blazing Ahead: Forming High-Value
Relationships by Getting Better [29:32]
- How to get into America's top internet marketing conference - FREE! All the highest-paying clients show up.
- The simplest way to keep improving with the Swiss Army tool you just developed
- How to identify high value people & genuinely connect with them
- Exactly how Austin went from unknown copywriter >> to $110/hr. on Upwork >> to a key introduction from Kevin Rogers
- When you pass this "rollercoaster threshold" - people can't wait to coach you. mentor you. and hire you instantly.
- The question to "ask the world" (tells you if you're ready to step up to the big leagues)
- FEAR of sharing your work slows down your progress (easy fix shuts up that voice)



Screenshots
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[Image: 4e84d2e2e6e3b507fdbdf66dc77efed9.jpg]

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