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Ning Li & Austin Lee - Zero to $6K - Printable Version

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Ning Li & Austin Lee - Zero to $6K - marketingprofits - 09-05-2020

[Image: b9f359777c275e8d89b2f7c63eae71e9.jpg]
Ning Li & Austin Lee - Zero to $6K | 2.99 GB
Write Converting Copy, Get High-Paying Clients & Kickstart Your Dream Writer's Life in 8 Weeks

What You Get:
9-page PDF we've NEVER released before

Over 2,000 words of fill-in-the-blank templates you can start using to attract, filter and close paid clients.
This is broken out into 4 "Phases", as follows:
1. Completely Cold Client Template
2. Semi-Cold Client Template
3. How to Get a Client on the Phone
4. 27-Step Phone Sales Script to Close a Client on the Spot

WEEK #1: Trust the Process (It Works)
- The 1 thing that sets apart our most successful students
- How to triple your rates overnight with ZERO stress
- Why "thinking small" is better than big goals (& why momentum is your ultimate friend)
- The ONLY benchmark you should be measuring yourself with (hint: it's not money)
- Try on these free "new clothes" to INSTANTLY skyrocket your self-belief (Gary Bencivenga did this)
- Ning's "Go Gangster" secret to harnessing your inner fire. and why timing is everything

WEEK #2: How to Land High Paying Clients Even if You Have ZERO Experience
- How Ning's girlfriend - who had no experience - blew past the objections most high-paying clients have with new copywriters
- Why branding matters
- Forget the laws of "normal" jobs - they do NOT govern the laws of freelancing
- CAUTION: perfectionism can kill you in this game. here's why "good enough" is better than perfect (plus how to know where the line is)
- Nike was right, JUST DO THE THING (like this) & watch your career take off
- The 3 immutable phases of client interaction (and why offering prospects "snacks" is the BEST way to take the next step)
- Charge this amount per email - down to the dollar - based on your skill level
- Afraid of taking on projects you can't DELIVER? We explain why it's not as scary or risky as you think
- How my crazy fire walk with the legend David Deutsche PROVES you can turn a shit sandwich into gold

WEEK #3: Over the Shoulder - Ning Writes an Email from Scratch PLUS How to Outline a Sales Letter
- WATCH: we transform a student's random email idea into client-ready copy in 7 minutes
- What you absolutely CANNOT FORGET in your first line of email copy (non-negotiable)
- Non-intuitive tip to maximizing email conversions with 1 type of photo
- "How HARD should I sell in my email?" <<< answered
- 7 ways to pull great email ideas from any sales page. and pitch them to a cold client
- The #1 question to ask before writing a single word of copy
- Where to find your audience's deepest secrets to push their hot-buttons and make them buy (not Facebook or Amazon reviews)
- How long to spend on research
- LOOK PAGE-BY PAGE INSIDE THIS DOC: research document of a winning health supplement control. the exact questions Ning asked. where he found the answers. how to do this with any project
- The 2-pronged mechanism approach to TRULY differentiate your product from everything else out there
- Why "just sitting down to write copy" is a ROOKIE MOVE (do this instead)

WEEK #4: How to Create & Foster Meaningful (& Profitable) Relationships in the Industry
- The inevitable "dip" you'll roll up to in ANY phase of your freelancing & how to cruise through it intact
- The "hockey stick" success myth
- EASIEST way to differentiate yourself from other copywriters - this requires no skill
- Why learning to surf is just like copy (& just as fun when you master it)
- #1 mental mistake copywriters make & what NEVER to tie your self worth to
- The "Squeaky wheel" technique: a simple follow-up reframe Austin used to land several clients who seemed 'dead'
- How books, podcasts & blogs have "mileage" you can use to squeeze more money out of everything you learn (3 specific tips for how to do this)
- The likeability dilemma: authentic way to build rapport. get clients who like you. and earn more working with people YOU actually like
- Do you forget what you learned in that last podcast? So did we: until we started using this virtuous cycle trick

WEEK #5: Funnel Architecture & the Key Pillar of Direct Response-Driven Businesses
- UNDER THE HOOD OF A $20 MIL BIZ: see real conversion numbers, click thru rates, ad spend economics of a profitable publishing business - 95% of copywriters don't understand this
- CPAs. true CPAs. AOV. ROAS. and other direct response acronyms: explained
- Starbucks REAL success secret. why their coffee doesn't matter. and why to laser-focus your resources on building the same asset
- What "customer acquisition" really means & why it makes or breaks a business
- The #1 motivation behind everyone in the direct response game (besides money)
- Little-known ways to help your client (or yourself) with optimization
- Why NEVER to give an ounce of energy to a "MF" result when you test copy
- 7-Phase funnel breakdown of an 8-figure financial publishing company
- Which upsell is the most important and why to focus 80% of your energy there

WEEK #6: Grease the Slope: Sentence Structure, Grammar & Clarity - Simplified
- The reason Austin loves dog-shit first drafts (seriously, here's why to be "proud of poo")
- WHEN the real magic actually happens in your copy
- 3 key "focus zones" when you edit & the 3 most powerful verb tenses
- Active vs. passive voice: simplified
- The 1 scenario when you should use passive voice and how to use it right
- Why "digestibility" is paramount to conversions

WEEK #7: Cut Your Writing Time in HALF with These Research & Outline Hacks
- A mushroom trip "a-ha" moment Ning had that melts away writing blocks
- Down to the bullet how Austin structured a $1.7 Million promotion for Agora Financial
- Why "A.V." is a better way to structure sales letters than "order of objections"
- Copywriting is as much about VISUALS as WORDS - and we don't just mean photo / video
- The Dig Agency's #1 Outlining Secret to Writing a Sales Letter with Maximum Profit Power
- The reason I've not been focusing on technical copy lately & the 1 thing I AM that's doubled my skill
- When to write freely without a destination in mind
- Why, how & when to "Conceal your hand" and suck readers deeper into your copy
- Line-by-line lead breakdown of a multi-million dollar control we wrote
- Curveball Copy: the rarely understood skill of being unexpected in your copy to boost readership and conversions

WEEK #8: Blazing Ahead: Forming High-Value Relationships by Getting Better
- How to get into America's top internet marketing conference - FREE! All the highest-paying clients show up.
- The simplest way to keep improving with the Swiss Army tool you just developed
- How to identify high value people & genuinely connect with them
- Exactly how Austin went from unknown copywriter >> to $110/hr. on Upwork >> to a key introduction from Kevin Rogers
- When you pass this "rollercoaster threshold" - people can't wait to coach you. mentor you. and hire you instantly.
- The question to "ask the world" (tells you if you're ready to step up to the big leagues)
- FEAR of sharing your work slows down your progress (easy fix shuts up that voice)

Inside every week, you'll get:
- HD VIDEO LESSONS: full HD videos you can stream from your laptop or phone, with playback speed control so you can learn at your pace
- WORKSHEETS, SLIDES & PDFS: if the video has slides, or discusses a certain piece of swipe, you'll get a file to follow along. Or, if there's a link to something, we'll include that inside your portal.

HOmepage:
Code:
https://zeroto6k.teachable.com/p/zero-to-6k

Screenshots
[Image: c4b9853e1d8472f1671d2fdda9289234.jpg]

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