Quote:Dear Marketing Professional:

"Normal" died three years ago. The earth shifted into a new energy, a new era, a new Kairos, in mid to late 2016. Most people are only now getting the memo.

Normal has been bereft of life ever since.

But most people in the world are still trying to get Normal back.
Normal is dead. Normal shall not return.

Normal was a kind man. a faithful man. Normal worked hard and provided for his family. Normal purchased a life insurance policy. Normal was loved and respected by everyone who had the privilege of knowing him.

Normal is survived by his wife Norma and his children Constance and Chastity. We will always hold Normal in our thoughts, cherishing the good times we spent with him. Normal will be dearly missed. Normal will live in our hearts and memories forever.

But Normal is deceased. Normal is buried at the Pleasant Acres cemetery on Main Street, two blocks up from the library.

Most people are immobilized, awaiting Normal's return. They lie awake on the couch chewing their fingernails like a frazzled parent waiting for a teenager still absent three hours after curfew. suppressing dark fantasies about disasters that may befall their son or daughter.

Others are groping around in the Five Stages of Grief. Most are at the "Bargaining" stage right now, holding placards and waving protest signs.

Some hold out hope that a new president. a new fiscal policy. a new health care plan or political party will bring Normal back. Some think Normal may return if we ban firearms or pass stricter abortion laws or get better Supreme Court justices or overturn Brexit.

Sorry for the sad news, but.

CORONAVIRUS IS THE LAST DIRT ON NORMAL'S COFFIN.

.And most folks are now in Cold-Turkey Withdrawal from the Heroin of "NORMAL."

In summer 2016, when "Normal" was breathing its last, I was sitting in a spacious glass conference room on the 37th floor of a skyscraper in the financial district of downtown Chicago.

Greg, the gentleman in front of me, was managing 60 billion dollars of institutional assets. His job: Secure steady returns for large corporations and university endowments.

Greg handed me a big clue about some major changes that are just around the corner.

Greg, a very wealthy big-league money manager, was a friend of a friend of a friend - a "weak link" in 6 degrees of separation theory. A distant connection. A man far outside my cozy world of marketing renegades. Just the kind of remote resource that's likely to yield a new opportunity, a new connection, a new insight.

I had arrived to elicit his insights on what's going on in the world. Because I'd been seeing, shall we say, irregularities. Like that scene in The Matrix where Neo glimpses a jitter as a black cat walks by twice in a row. Cipher cries, "That's a glitch in the matrix!" then thirty seconds later Agent Smith smashes through a door in a hail of bullets.

I was hunting for clues.

Greg says, "The last crash was 8 years ago. We're due for another any time now."

He continues:

"When crashes come, they never come from where you think they will. So let's say everyone's all uptight about the national debt, it's never that thing that triggers it. It's always something else, something you could never predict, like the Zimbabwe currency melting down. Or an earthquake in Indonesia. Or a forest fire in Alberta."

He says, "For several years the VPs at a company I worked for, including myself, were asked to give a five-minute prediction speech at the annual company party. They asked us to estimate what the markets would do the following year.

"Every year my strategy was: Survey what the market thinks is going to happen, then predict the opposite.

"I was right nine years out of nine. The market was wrong every time."

Tweet from @DavidBCollum:
CNBC Guest: We recommend buying at these levels.
CNBC Host: Are you buying?
CNBC Guest: We are selling.

At least he's honest.

By the time the mainstream media tells you about it, it's too late. Because your job as a Wall Street shareholder is to absorb the risk. Not to receive a profit.

~

The most powerful attribute of chaos is: It IS Predictable. Even the "Black Swan" - the event out of left field you can by definition never predict - is, in its own way, inevitable and thus still predictable.

But like a heroin addict convincing himself that it's better to detox at home than with professional help, most people persuade themselves that life itself is predictable, and that the Black Swan will never arrive.

But it always does. I've been issuing Black Swan warnings for three years.

The Black Swan is upon us now.

~

One of great controversies in evolutionary biology is the "Cambrian Explosion." The Cambrian was an era 540 million years ago when the fossil record shows a sudden quantum leap of unprecedented proportions, in which we witness a massive introduction of new life forms. By the end of the Cambrian- 500 million years ago-some 40 new major animal groups appear. Branches of the tree of life pop up all over the place in quick succession.

Old-school Darwinists and textbooks have always struggled to explain how "gradual accumulations of accidental mutations" could possibly explain how or why 50% of evolution happened in the 1% of time scale that is the Cambrian. And. why the conspicuous absence of intermediate forms?

Those of you who follow my Evolution 2.0 work do know why and how such rapid changes are executed by living things: Cells are tiny entrepreneurs: They adapt predictively and proactively to threats, with astounding speed and agility. Them mutations ain't accidental.

I was at the Galapagos islands two weeks ago. Researchers there documented a brand new species of Finch, the iconic source of Darwin's ideas. a new species in only TWO generations. Not hundreds or thousands. I call that...
HYPER-EVOLUTION

Which is precisely what the world demands of you and me right now.

Once at a science conference a guy said to me, "I met a scientist who wrote one of the famous papers on the Cambrian explosion. He told me something very interesting that he never mentions in any of his papers."

"What's that?"

"I asked the scientist what else was going on in the world at the time. He said there was a massive drought. He said when you examine the animals before and after, the ones before don't have body plans (i.e. spinal cords) and the ones after do.

"And if you look closely, you'll notice all the post-Cambrian body plans have much more ability to conserve and use water."

We are about to undergo a period of MASSIVE hyper-evolution, on every level of scale.