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Ezra Firestone - Smart Google Ads - smack - 04-18-2024 Ezra Firestone - Smart Google Ads | 14.8 GB WHAT YOU GET? In Smart Google Ads, you get 8 modules with 91 videos that combine in-depth strategy and step-by-step tutorials to help you leverage the wide-reaching power of Google. MODULE 1 Crucial Cornerstones Of Google Ads: - The Goal - "Why Your Business Needs to Beef Up Google Ads" - Demand Generation v. Capture Generation - Google Ads & Your Media Mix - 4 Pillars of Google Ads - Strengths & Weaknesses of Google Ads MODULE 2 Preparing To Run Traffic On Google: - Charting Your Direction - Getting Familiar With KPIs - Conversion Tracking - Setting Up Your Conversion Tracking - Attribution Models & Your Source of Truth - Getting Your Ass(ets) in Order - Getting Your Ass(ets) in Order: Messaging - Getting Your Ass(ets) in Order: Images - Getting Your Ass(ets) in Order: Videos - Creating Remarketing Audiences - Types of Targeting MODULE 3 Google Search: - Search Ads and Your Marketing Funnel - Targeting the RIGHT Keywords - Conducting Keyword Research - Leveling-Up with Quality Score - Segmenting Campaigns - Structuring Ad Groups - Search Ad Copy - Utilizing Search Assets (aka Extensions) - Manual Bidding v. Smart Bidding - Building Out Your Search Campaigns - Optimizing Your Search Campaigns - Advanced Tools & Tactics - "Search is Where Google Got Its Start" MODULE 4 Google Shopping: - Google Shopping and Your Marketing Funnel - Merchant Center Overview - Types of Product Feeds - Elements of a Product Feed - Product Reviews - Google Merchant Center & Promotions - Google Shopping Bidding - Building Out Your Google Shopping Campaign - Google Shopping Optimizations - "It All Starts With Your Products" MODULE 5 Performance Max: - Performance Max and Your Marketing Funnel - Elements of an Asset Group - Performance Max Ad Copy & Assets - Performance Max Strategies & Best Practices - Performance Max Bidding - Building Out Your Performance Max Campaign - Performance Max Optimizations - "The Machine Will Make It Better Over Time" MODULE 6 YouTube: - YouTube and Your Marketing Funnel - 7 Must Have Elements of a YouTube Video - 8 Winning YouTube Ad Templates - Laying the Foundation with Remarketing - Building Our Remarketing Audiences - YouTube Remarketing Strategies - YouTube Bidding Strategies - Building Out Your YouTube Remarketing Campaign - Using YouTube for Top of Funnel Ads - Building Top of Funnel Audiences - Building Out Your Top of Funnel YouTube Campaign - YouTube Optimizations - "It All Starts With Your Video" MODULE 7 Display & Discovery: - Display & Discovery and Your Marketing Funnel - Google Display vs. Google Discovery - Display and Discovery Campaign Types - Display and Discovery Ad Types - Using Display and Discovery for Top of Funnel Ads - Display and Discovery Bid Strategies - Crafting Your Message: Display and Discovery Ad Copy - The Most Important Element of Image Ads: Selecting Your Image! - Building Out Your Display Remarketing Campaign - Building Out Your Display Top of Funnel Campaign - Display Ads Optimizations - Building Out Your Discovery Remarketing Campaign - Building Out Your Discovery Top of Funnel Campaign - Discovery Ads Optimizations MODULE 8 Using Google For Full Funnel Marketing: - Putting All the Channels Together - Full-Funnel Perspective - Full-Funnel Perspective: Portfolio Metrics - Balancing the Budget - ROAS Based Budget Model Walkthrough - Leveraging Third-Party Tracking Tools - "Google Ads As a Catalysis To Grow" Homepage: Code: https://smartmarketer.com/smart-google-ads/ Screenshots Link Download: Code: Download Via Rapidgator Extract files with WinRar Latest ! Contact dead link: [email protected] |