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Shannon Lohr - Factory 45 - smack - 09-04-2024 Shannon Lohr - Factory 45 | 38.0 GB Factory45 is a self-paced program that takes sustainable fashion entrepreneurs from idea to launch. Through action-based modules, vetted supply chain databases, templates and virtual training, Factory45 entrepreneurs are equipped to build a sustainable fashion business from idea to launch. Module 1: Sourcing Effectively research and source the fabric and materials you need to create your apparel product, accessory line or collection. - Connections to a database of hundreds of suppliers who sell sustainable fabrics and low minimums. - Strategies to get a response from these suppliers, including exact scripts outlining what to say (and what not to say), so that you can build relationships and start confidently sourcing the materials you need. - An in-depth understanding of sewn manufacturing, how it works, what you need to know to avoid mistakes and how to efficiently source materials for production. - An overview of sustainability so you'll have a clear understanding of what makes a fabric "eco-friendly" and whether it's the right fit for your product. - A materials inventory template so you'll know the exact fabric and materials you'll need to go into production. - Training on how to create your sketches and a professional spec sheet - even if you can't draw! Module 2: Brand Identity Identify who your ideal customer is, how to effectively communicate what you sell and learn proven strategies that will get a potential customer's attention. - An understanding of smart business principles that will keep you "lean" and out of debt. - A complete brand strategy that speaks directly to your target market and represents the visual identity of your company. - A pre-launch strategy that generates customer leads to create 'early adopters' of your product. - Implementation of the #1 most effective marketing tactic for an ecommerce product launch. - A "traffic engine" that will turn interested customers into repeat customers over time. Module 3: Pre-Production Connect with top industry designers, samplemakers, patternmakers and production partners that will help you turn your ideas into prototypes and patterns. - Connections to dozens of vetted pattern/samplemakers who will work with you to create a "production-ready" pattern and prototype. - Guidance and resources for navigating the sewn manufacturing industry as an outsider. - Connections to production partners who will happily work with low minimums and pay a fair and living wage to their workers. - A cost and budget analysis so you'll know how much capital you'll need to go into production. - A database of resources for sustainable packaging, hangtags and labels. Module 4: Ecommerce Marketing Ensure that you'll have buzz around your product launch. You can't launch to crickets, so you need to learn how to build an audience before you start selling. - A tried-and-true content marketing strategy that attracts CUSTOMERS. - A media strategy for reaching out to press outlets so you can launch your product with buzz. - New social media tactics to connect with your target market and turn them into "early adopters." - Implementation of my top 10 proven launch strategies and how to leverage them for your product. - The marketing strategies you should actually focus on, so you don't waste time and energy on what doesn't work. Module 5: Preparing for Launch Test your product at market by pre-selling. See first-hand how your target market responds to your product and raise money before creating inventory. - A complete plan-of-attack for launching a successful pre-sales campaign that will fund your first production run. - Creative direction for marketing videos, photography, campaign strategy and product pre-selling. - PR strategy for effectively communicating your unique selling position so you tell a compelling story that gets re-told. - An exit plan for going into production without the headache, hassle or stress of not knowing what to do next. - A SUCCESSFUL BRAND LAUNCH! Bonus Workshop Recordings In addition to the program curriculum, access 100+ recordings of Factory45 Workshops. For anything that isn't covered in the portal, the live workshops fill in the gaps and offer topical advice. Examples of Workshops include: - How to Avoid Red Flags and Scams - How to Use Email Marketing Automations to Nurture Your Audience - Crafting a Brand Story to Use for Pre-Launch PR Opportunities - Managing Your Supply Chain Remotely - Financial Fluency & Your First Tax Season - Self Care & Overcoming the Mental Load of being an Entrepreneur - Working with Fit Models, Grading & Sizing - Working with Influencers, Building Relationships & Negotiating Partnerships - And so many more! Homepage: Code: https://factory45.co/#investment Screenshots Link Download: Code: Download Via Rapidgator Extract files with WinRar Latest ! Contact dead link: [email protected] |