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Mina Elias - PPC University - smack - 11-01-2024 Mina Elias - PPC University | 8.34 GB What you'll learn when you join the coaching program now - Campaign Manager navigation and mastery, and understanding all technical aspects of the platform. - Different types of campaigns available, campaign structures, and understanding how to foundationally succeed. - Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals. - Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale. - Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank. - Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out. WHAT'S WAITING FOR YOU INSIDE: CHAPTER #1: INTRODUCTION TO AMAZON PPC Learn how to use Amazon's pay-per-click (PPC) advertising platform to reach more customers and boost your sales. - The Goal of PPC - 7 Mins - PPC Overview - 6 Mins - 0.5 - Campaign Manager Overview.mp4 - 21:00 Mins - 1 - General Strategy.flv - 9 Mins CHAPTER #2: UNDERSTANDING CAMPAIGNS Create and manage effective Amazon PPC campaigns that target the right customers and get results. - General Strategy - 7 Mins - How Buyer Psychology affects PPC - 12 Mins - The Different Types of Ads on Amazon - 4 Mins - Campaign Manager Overview - 15 Mins - Creating a Campaign - 7 Mins - Campaign Naming Convention - 5 Mins - Campaign Bidding Strategies - 4 Mins - Auto Campaigs - 6 Mins - Manual Keyword Campaigns - 8 Mins - Exact Campaigns - 7 Mins - Broad Campaign - 7 Mins - Phrase Campaigns- 5 Mins - Product Targeting Campaign - 6 Mins - Category Targeting Campaign - 6 Mins CHAPTER #3: TARGETING AND MATCH TYPES Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you. - Product Targeting Based on Auto - 11 Mins - Product Targeting Based on Amazon Suggestions - 6 Mins - Product Targeting Based on Who is Targeting Us - 4 Mins - Product Targeting based on Adjacent Categories - 10 Mins - Product Targeting Based on Competitors - 14 Mins - Brand Campaigns - 5 Mins - Brand Protection Campaigns - 13 Mins CHAPTER #4: RESEARCH AND PRODUCT RANKING Understand how Amazon's product ranking algorithm works and use this knowledge to improve your product's visibility. - Helium 10 Keyword Research - 10 Mins - Why You Should Continuously Launch New Campaigns - 6 Mins - PPC Launch Strategy - 8 Mins - Using PPC to Upsell - 4 Mins - Using PPC to Rank - 5 Mins - Tracking Organic Ranking - 4 Mins - Using PPC to Influence Organic Rank - 15 Mins CHAPTER #5: REPORTS AND OPTIMIZATION Track your results and make adjustments to your campaigns to improve your return on investment (ROI). - Search Term Report Explained - 8 Mins - Adding Negatives from STR - 7 Mins - Launching Profitable Search Terms from STR - 5 Mins - Negative Keywords - 9 Mins - How to Handle Bleeders - 6 Mins - Optimizing Bids in Campaign Manager - 9 Mins - Bulk Sheets Explained - 17 Mins - Bulk Sheet Optimization Parameters - 7 Mins - Bulk Sheets Optimization - 20 Mins - Main Sales Drivers - 13 Mins - Advertised Product Report - 17 Mins - Placement Reports - 14 Mins - Placement Optimization - 4 Mins - Continuous Improvement - 6 Mins - Refreshing Bids Everytime Listing is Optimized - 6 Mins - Weekly Optimization Process - 8 Mins CHAPTER #6: ANALYTICS AND DATA INTERPRETATION Use Amazon's data to gain insights into your customers and make better decisions about your marketing campaigns. - Calculating Cost Per Conversion - 10 Mins - Calculating ACOS and TACOS - 8 Mins - Sessions and Unit Session Percent - 6 Mins - Tracking Sessions and Unit Session Percentage - 6 Mins - Building an Analytics Tracker - 20 Mins - Different Scenarios in Analytics - 20 Mins CHAPTER #7: DEMAND SIDE PLATFORM (DSP) Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget. - What is Amazon DSP - 1 Min - DSP Creatives - 2 Mins - Creatives - La Pura - 14 Mins - LaPura Attaching Creatives - 5 Mins - Dynamic Creative Creation Pt.1 (Standard Desktop) - 10 Mins - Dynamic Creative Creation Pt2 (AAp_O&O) - 6 Mins - DSP Line items - 2 Mins - Lapura - Line Item Creation - 15 Mins - DSP Orders - 3 Mins - LaPura Creating an Order - 6 Mins - DSP Audiences - 3 Mins - Audiences La Pura - 3 Mins - Audience Creation - 6 Mins - DSP Supply Sources - 2 Mins - LaPura Create Advertiser - 4 Mins Homepage: Code: https://archive.md/DvbhC Screenshots Link Download: Code: Download Via Rapidgator Extract files with WinRar Latest ! Contact dead link: [email protected] |