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Jimmy Kim, Chase Dimond - Ecom Email Certified - Printable Version

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+--- Thread: Jimmy Kim, Chase Dimond - Ecom Email Certified (/Thread-jimmy-kim-chase-dimond-ecom-email-certified--87739)

Jimmy Kim, Chase Dimond - Ecom Email Certified - smack - 11-08-2025

[Image: 2511120735590305.png]
Jimmy Kim, Chase Dimond - Ecom Email Certified | 9.50 GB

Module 1:
Retention Marketing Fundamentals
Get the foundation you need to crush email & SMS marketing. Understand core principles, setup, and best practices to build a winning retention strategy.
- 8 Deep-Dive Lessons
- Interactive Quiz



Topics Covered:
- What is Retention Marketing?
- Why Email Marketing?
- The Basics of Email Setup
- Understanding Email Lists
- Basics of Audience Segmentation
- Email Campaign Basics
- Understanding Deliverability Basics
- Complication & Legal Considerations


Module 2:
Deliverability
Email deliverability can make or break your marketing efforts, and this module covers everything you need to land in the inbox-not the spam folder.
- 11 Deep-Dive Lessons
- Interactive Quiz
Topics Covered
- What is Email Deliverability?
- Basic Factors Affecting Deliverability
- The Metrics: Understanding Bounce Rates
- Authentication Protocols (DMARC / SPF/ DKIM)
- Sender Reputation
- Spam Traps and Blacklists
- Improving Email Deliverability
- IP Warming
- Advanced List Hygiene


Module 3:
Design & Styling
Great design isn't just about aesthetics-it's about functionality, accessibility, and conversion. We'll cover everything from templates and typography to interactive elements and A/B testing.
- 12 Deep-Dive Lessons
- Interactive Quiz
Topics Covered
- The Basics of Email Design
- Introduction to Email Templates
- Best Practices for Images in Emails
- Responsive Email Design
- Typography in Emails
- Call-to-Action (CTA) Design
- Advanced Email Layout & Grids
- Designing for Accessibility (ALT TEXT)
- Interactive Email Design
- Personalized Design Elements (Technical)
- Design Systems & Email Branding
- A/B Testing for Design


Module 4:
Copywriting
From crafting compelling subject lines to segmenting messages for personalization, you'll learn how to engage readers, drive conversions, and maintain a strong brand voice.
- 12 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Introduction to Email Copywriting
- Writing Effective Subject Lines
- The Basics of Writing for Engagement
- Writing Persuasive Copy (Direct Response)
- Crafting Stories for Email
- Segmentation & Personalized Copy
- Conversion-Focused Copywriting
- Copywriting for Different Campaign Types
- Testing & Optimizing Email Copy
- Advanced Personalization & Dynamic Copy
- Brand Voice Development
- Copywriting for AI & Automation

Module 5:
Email Strategy for eCommerce
Learn how to craft targeted welcome sequences, drive engagement through event and product launch emails, build loyalty with VIP segments, and create an omnichannel approach.
- 8 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Introduction to Email Strategy
- Building a Welcome Email Strategy
- Event Marketing Strategy
- Product Launch Strategy
- Re-Engagement Strategy
- VIP Customer Loyalty Strategy
- Omnichannel Campaign Strategy
- Measuring & Optimizing Email Strategy Performance


Module 6:
Audience Management & Segmentation
Learn how to leverage behavioral data, engagement metrics, and lifecycle segmentation to maximize your customer retention and take your email performance to the next level.
- 13 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Introduction to Audience Management
- List Building & Growing Your Audience
- Basic Segmentation Techniques
- List Hygiene Basics
- Behavioral Segmentation
- Advanced List Growth Strategies
- Email Preferences & Subscriber Control
- Engagement-Based Segmentation
- Advanced Segmentation Techniques
- Cross-Channel Segmentation
- Lifecycle Segmentation
- Data-Driven Audience Optimization
- MVC Framework


Module 7:
Automations & Behavior Triggers
Learn how to create abandoned cart sequences, post-purchase journeys, and multi-step workflows, plus how to test and optimize automations for maximum impact.
- 9 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Introduction to Email Automations
- Setting Up Basic Automations
- Abandoned Cart Automation
- Building Multi-Step Automation Workflows
- Behavioral Triggers & Automations
- Post-Purchase Automations
- Testing & Optimizing Automations
- Advanced Behavioral Triggering
- Advanced Abandoned Cart Recovery

Module 8:
Campaigns (Newsletters & Announcements)
Understand how to build high-performing newsletters, craft compelling product launches, and run strategic promotional campaigns.
- 14 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Introduction to Email Campaigns
- Creating Basic Newsletters
- Introduction to Product Announcements/Launches
- Basics of Tracking Campaign Success
- Advanced Newsletter Techniques
- Seasonal & Event-Based Campaigns
- Promotional Campaigns & Discounts
- A/B Testing for Campaigns
- Designing High-Impact Product Launch Campaigns
- Segmented Campaigns for Newsletters
- Creating Omnichannel Campaigns
- Measuring Campaign Performance & ROI
- Advanced Segmentation for Campaigns
- Newsletter Strategy & Personalization

Module 9:
Analytics & Data
Understanding email performance is key to growth. This module covers everything from basic reporting to advanced analytics, helping you track, test, and optimize your campaigns.
- 9 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Introduction to Email Marketing Metrics
- Basic Reporting
- Advanced Email Metrics
- Segmentation & Analytics
- Optimizing Campaigns Through Data
- Deep Dive into Email Attribution
- Advanced A/B and Multivariate Testing
- Predictive Analytics & Customer Behavior
- Cohort Analysis & Retention Tracking

Module 10:
AI & Email
AI is transforming email marketing. We'll guide you through how to leverage AI-powered tools to enhance engagement, improve efficiency, and streamline email creation.
- 5 Deep-Dive Lessons
- Interactive Quiz
Topics Covered:
- Introduction to AI in Email Marketing
- Automated Send Time Optimization
- AI-Powered Subject Line Suggestions
- AI for Basic Personalization
- AI for Email Copywriting Assistance

Homepage:
Code:
https://www.ecomemailcertified.com/


Screenshots
[Image: 2511120735590310.png]
[Image: 2511120735590307.jpg]

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