03-01-2019, 12:14 AM
Pixel Postback and Event Postback — what kind of tracking suites you?
Orangear Performance Marketing Platform offers both for you to choose from.
You can find a brief intro to the subject to help your decision.
Tracking Pixel is a method that allows you to trace specific target actions on a page (web-page visits, ad impressions, conversions, etc.).
Why choose Pixel Postback?
To implement Pixel Postback you won't need to hire a programmer or spend hours trying to figure out the technology. You would need to simply copy the code and paste it to your "Thank you" page.
What can go wrong with Pixel Postback?
If the user clears the cache while clicking the link on your landing page or during the conversion, their activity won't be recorded.
If your customer uses Apple's Safari, their behavior can't be traced unless they agree to that due to the Intelligent Tracking Protection 2.0.
Event Postback:
Why choose Event Postback?
Event Postback is implemented on the server side, which makes it safer and more resistant to fraud.
It also proves to be the most reliable tracking for mobile conversions.
Event Postback is much more flexible, allowing the advertiser to register a conversion even after the user has left the webpage.
Why Event Postback may not be suitable for you?
Safe and secure, Event Postback requires much more effort to make it functional:
- a direct connection between the network and the advertiser to ensure that the identifier is sent to the correct parameter;
- a person with HTTP knowledge to implement the technology (advertiser's side);
- a technical solution to save and transfer the value (advertiser's side);
- time — Event Postback implementation can take up to a couple of days.
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Orangear Performance Marketing Platform offers both for you to choose from.
You can find a brief intro to the subject to help your decision.
Tracking Pixel is a method that allows you to trace specific target actions on a page (web-page visits, ad impressions, conversions, etc.).
Why choose Pixel Postback?
To implement Pixel Postback you won't need to hire a programmer or spend hours trying to figure out the technology. You would need to simply copy the code and paste it to your "Thank you" page.
What can go wrong with Pixel Postback?
If the user clears the cache while clicking the link on your landing page or during the conversion, their activity won't be recorded.
If your customer uses Apple's Safari, their behavior can't be traced unless they agree to that due to the Intelligent Tracking Protection 2.0.
Event Postback:
Why choose Event Postback?
Event Postback is implemented on the server side, which makes it safer and more resistant to fraud.
It also proves to be the most reliable tracking for mobile conversions.
Event Postback is much more flexible, allowing the advertiser to register a conversion even after the user has left the webpage.
Why Event Postback may not be suitable for you?
Safe and secure, Event Postback requires much more effort to make it functional:
- a direct connection between the network and the advertiser to ensure that the identifier is sent to the correct parameter;
- a person with HTTP knowledge to implement the technology (advertiser's side);
- a technical solution to save and transfer the value (advertiser's side);
- time — Event Postback implementation can take up to a couple of days.