09-22-2016, 08:20 PM
Search engine optimization (SEO) is crucial to the success of every business.
But local SEO is particularly important to "brick and mortar" stores and services.
Customers don't rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores. First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.
Topics include:
* What is local SEO?
* Understanding local ranking factors
* Identifying your top keywords
* Researching the competition
* Optimizing your site structure
* Using and testing structured data
* Creating localized content
* Optimizing on-page elements
* Tracking results
* Acquiring local citations
* Creating a Google My Business page
* Securing backlinks
* Collecting reviews
* Handling multiple locations
Download Link:
https://mega.nz/#!6dQjkILK!KyMwa7xTQh-0c...yWf5YwyNvY
But local SEO is particularly important to "brick and mortar" stores and services.
Customers don't rely on the yellow pages anymore. They turn to Google instead. This course will help businesses of all sizes achieve maximum visibility on search engines, and drive more traffic (web traffic and foot traffic!) to their sites and stores. First, get an overview of the local SEO landscape, tips for evaluating and optimizing your site, and advice on conducting keyword research. Author Brad Batesole also shows how to optimize your site structure and on-page content, acquire local citations, and make sure your name, address, and phone (NAP) information is consistent across the web.
Topics include:
* What is local SEO?
* Understanding local ranking factors
* Identifying your top keywords
* Researching the competition
* Optimizing your site structure
* Using and testing structured data
* Creating localized content
* Optimizing on-page elements
* Tracking results
* Acquiring local citations
* Creating a Google My Business page
* Securing backlinks
* Collecting reviews
* Handling multiple locations
Download Link:
https://mega.nz/#!6dQjkILK!KyMwa7xTQh-0c...yWf5YwyNvY