Behavioral Economics and Psychology in Marketing Complete course

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Behavioral Economics and Psychology in Marketing Complete course |7.92 GB

WHAT'S THIS MASTERCLASS ABOUT?
This Masterclass reveals exactly how to use insights from 4 decades of research in consumer psychology and behavioral economics to increase conversions.







You'll get a step-by-step framework on how to apply 24 most powerful psychological principles into your ads, landing pages, emails, sales funnels and everything in between.

WHAT YOU GET IN THE MASTERCLASS
Step-by-step framework on how to apply 24 most powerful principles from consumer psychology and behavioral economics to increase conversions:

7.5 hours of video lectures

The core format and basis for the whole Masterclass. Each video is crammed full of valuable, instantly applicable info from 4 world-class experts.

14 eBooks (350+ pages in total)

Custom-created for this Masterclass. It adds a wealth of valuable insights to the video lectures - including useful tips and fun facts that add depth and richness to your understanding of consumer psychology.

Ideation Prompts

Set of guiding questions related to each principle which will provide tremendous help in coming up with solutions you wouldn't otherwise think of - and which can significantly change the results you get.

Full ADAPT framework

Step-by-step framework, which has only been available through in-person consulting with Mindworx. It has been tested in dozens of real-world projects and presented in over 110 workshops and presentations.

Official Masterclass certificate

Another way to highlight your new skills (and signal your upgraded worth to your clients, customers, colleagues and bosses), issued upon completing the Masterclass

WHY "BEHAVIORAL ECONOMICS" IN MARKETING?
Simply put, behavioral economics is aBehavioral Economics & Psychology in Marketing Complete coursen entirely practical field about how people make decisions and what drives their behavior. It gives you the tools to understand, predict and influence them.

As long as you do your business with humans, you will forever benefit from this knowledge.

Thanks to this Masterclass, you will learn:

That 90 - 95% of purchase decisions are subconscious. And how to shape those decisions.
What's going on in your customers' minds. And how you can easily influence what they buy, where they click or how they react.
How to use the tested & proven findings to improve your results.
MASTERCLASS CONTENT IN DETAIL
The 7,5 hours of content are divided into 8 chapters.

Each chapter contains several video lectures accompanied by knowledge crammed eBooks.

How to get the most out of the Masterclass?

First watch the video lecture (10 - 20 minutes)
Then read the corresponding eBook (20 - 30 pages).
Here are the 8 chapters:

What is BE and why does it matter for marketers?
A - Analyse the decision-making context
D - Drivers of behavior
A - Choice architecture
P - Perception of price and product
T - Test and iterate
Marketing tools
Case studies


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