Harmon Bothers - Write Ads That Sell

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Harmon Bothers - Write Ads That Sell | 1.77 GB

Videos don't have to be viral to sell.
In fact, Daniel explains why trying for viral is exactly the WRONG approach if you want your video to sell-and what to do instead to maximize the reach of your content.





Secret #2
Humor is great,
but it's not the goal.
Our videos usually use humor to sell-but even more important than the jokes are the formulas we use. We're sharing the exact formula we use to generate millions of dollars in sales for our clients.
Secret #3
You can do this
on your budget.
You don't have to have a large production budget to do what we do. Sure, it helps-but you'll learn the keys that will enable you to create a successful campaign on any budget.
And those are just a few things you'll learn in the first few minutes of Write Ads That Sell.
WHO "WRITE ADS THAT SELL" IS FOR
If you've ever contacted Harmon Brothers in hopes of working together and we turned you down because we were too busy or your business didn't yet meet the criteria we use to select clients, this is for you.
If you've seen a Harmon Brothers ad and thought your business could use a similar approach but didn't have the budget or the knowledge of how to go about it, this is course is for you.
If you're already funny, this course will teach you to focus that humor and use it to sell. If you're not a comedian, this course will teach you how to harness the humor around you to build a video that sells.
WHAT THIS COURSE IS
Over the course of 25 video lessons with 3 accompanying downloadable workbooks, Daniel Harmon and Dave Vance go in-depth with specific examples and techniques that will teach you everything it takes to write a great script-from research, capturing the concept, and nailing the proper sales structure, to polishing and preparing the perfect script for production.
We are opening our entire writing playbook and giving it to you in a professionally produced and edited course that gives you the tools you need to do what we do, without holding anything back.
In addition, we're intentionally keeping the class size small (enrollment will be open for just 36 hours) to give you personalized attention to take your script to the next level. Daniel and others on the team will be personally responding to your questions.
By the end of the class, you'll have a solid, well-tuned script ready for production that will not only sell, but will set the tone for future marketing initiatives and give you the knowledge, skills, and motivation to write an ad that sells.



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