Chase Dimond & Jimmy Kim - Ecom Email Certified

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Chase Dimond & Jimmy Kim - Ecom Email Certified | 6.99 GB

The Ultimate Certification Program for Email and SMS Marketing for eCommerce Marketers
Welcome to eCom Email Certified
Are you ready to become an expert in email and SMS marketing for ecommerce?.





Whether you're a freelancer, agency marketer, brand marketer, or an ecommerce professional, this program is your step-by-step guide to mastering retention marketing and driving serious results. This isn't just another online course. eCom Email Certified is a hands-on, results-driven program created by industry experts Jimmy Kim and Chase Dimond. With over 23+ Years of combined knowledge, we've helped ecommerce brands generate over billions revenue, and now we're sharing everything we know to help you achieve your goals.
Why Choose eCom Email Certified?
Learn from Proven Experts

Your instructors, Jimmy Kim and Chase Dimond, have years of experience generating millions in email and SMS revenue.
Comprehensive Curriculum

From foundational strategies to advanced automation, deliverability, and analytics, you'll get everything you need to succeed.
Practical, Real-World Application

No fluff or filler-just actionable insights, templates, and playbooks that you can implement right away.
Lifetime Access
Stay ahead of industry trends with ongoing updates and resources.
What You'll Learn in this 25+ hour, 175+ Module certification program
We've designed this certification to be practical, actionable, and easy to follow, no matter your skill level. Here's a glimpse of what's waiting for you inside:
Module 1:
Retention Marketing Fundamentals
Get the foundation you need to crush email & SMS marketing. Understand core principles, setup, and best practices to build a winning retention strategy.
- 8 Deep-Dive Lessons
- Interactive Quiz

Topics Covered:
- What is Retention Marketing?
- Why Email Marketing?
- The Basics of Email Setup
- Understanding Email Lists
- Basics of Audience Segmentation
- Email Campaign Basics
- Understanding Deliverability Basics
- Complication & Legal Considerations
Module 2:
Deliverability
Email deliverability can make or break your marketing efforts, and this module covers everything you need to land in the inbox-not the spam folder.
- 11 Deep-Dive Lessons
- Interactive Quiz

Topics Covered
- What is Email Deliverability?
- Basic Factors Affecting Deliverability
- The Metrics: Understanding Bounce Rates
- Authentication Protocols (DMARC / SPF/ DKIM)
- Sender Reputation
- Spam Traps and Blacklists
- Improving Email Deliverability
- IP Warming
- Advanced List Hygiene
Module 3:
Design & Styling
Great design isn't just about aesthetics-it's about functionality, accessibility, and conversion. We'll cover everything from templates and typography to interactive elements and A/B testing.
- 12 Deep-Dive Lessons
- Interactive Quiz

Topics Covered
- The Basics of Email Design
- Introduction to Email Templates
- Best Practices for Images in Emails
- Responsive Email Design
- Typography in Emails
- Call-to-Action (CTA) Design
- Advanced Email Layout & Grids
- Designing for Accessibility (ALT TEXT)
- Interactive Email Design
- Personalized Design Elements (Technical)
- Design Systems & Email Branding
- A/B Testing for Design
Module 4:
Copywriting
From crafting compelling subject lines to segmenting messages for personalization, you'll learn how to engage readers, drive conversions, and maintain a strong brand voice.
- 12 Deep-Dive Lessons
- Interactive Quiz

Topics Covered:
- Introduction to Email Copywriting
- Writing Effective Subject Lines
- The Basics of Writing for Engagement
- Writing Persuasive Copy (Direct Response)
- Crafting Stories for Email
- Segmentation & Personalized Copy
- Conversion-Focused Copywriting
- Copywriting for Different Campaign Types
- Testing & Optimizing Email Copy
- Advanced Personalization & Dynamic Copy
- Brand Voice Development
- Copywriting for AI & Automation
Module 5:
Email Strategy for eCommerce
Learn how to craft targeted welcome sequences, drive engagement through event and product launch emails, build loyalty with VIP segments, and create an omnichannel approach.
- 8 Deep-Dive Lessons
- Interactive Quiz

Topics Covered:
- Introduction to Email Strategy
- Building a Welcome Email Strategy
- Event Marketing Strategy
- Product Launch Strategy
- Re-Engagement Strategy
- VIP Customer Loyalty Strategy
- Omnichannel Campaign Strategy
- Measuring & Optimizing Email Strategy Performance
Module 6:
Audience Management & Segmentation
Learn how to leverage behavioral data, engagement metrics, and lifecycle segmentation to maximize your customer retention and take your email performance to the next level.
- 13 Deep-Dive Lessons
- Interactive Quiz

Topics Covered:
- Introduction to Audience Management
- List Building & Growing Your Audience
- Basic Segmentation Techniques
- List Hygiene Basics
- Behavioral Segmentation
- Advanced List Growth Strategies
- Email Preferences & Subscriber Control
- Engagement-Based Segmentation
- Advanced Segmentation Techniques
- Cross-Channel Segmentation
- Lifecycle Segmentation
- Data-Driven Audience Optimization
- MVC Framework
Module 7:
Automations & Behavior Triggers
Learn how to create abandoned cart sequences, post-purchase journeys, and multi-step workflows, plus how to test and optimize automations for maximum impact.
- 9 Deep-Dive Lessons
- Interactive Quiz

Topics Covered:
- Introduction to Email Automations
- Setting Up Basic Automations
- Abandoned Cart Automation
- Building Multi-Step Automation Workflows
- Behavioral Triggers & Automations
- Post-Purchase Automations
- Testing & Optimizing Automations
- Advanced Behavioral Triggering
- Advanced Abandoned Cart Recovery
Module 8:
Campaigns (Newsletters & Announcements)
Understand how to build high-performing newsletters, craft compelling product launches, and run strategic promotional campaigns.
- 14 Deep-Dive Lessons
- Interactive Quiz

Topics Covered:
- Introduction to Email Campaigns
- Creating Basic Newsletters
- Introduction to Product Announcements/Launches
- Basics of Tracking Campaign Success
- Advanced Newsletter Techniques
- Seasonal & Event-Based Campaigns
- Promotional Campaigns & Discounts
- A/B Testing for Campaigns
- Designing High-Impact Product Launch Campaigns
- Segmented Campaigns for Newsletters
- Creating Omnichannel Campaigns
- Measuring Campaign Performance & ROI
- Advanced Segmentation for Campaigns
- Newsletter Strategy & Personalization
Module 9:
Analytics & Data
Understanding email performance is key to growth. This module covers everything from basic reporting to advanced analytics, helping you track, test, and optimize your campaigns.
- 9 Deep-Dive Lessons
- Interactive Quiz

Topics Covered:
- Introduction to Email Marketing Metrics
- Basic Reporting
- Advanced Email Metrics
- Segmentation & Analytics
- Optimizing Campaigns Through Data
- Deep Dive into Email Attribution
- Advanced A/B and Multivariate Testing
- Predictive Analytics & Customer Behavior
- Cohort Analysis & Retention Tracking
Module 10:
AI & Email
AI is transforming email marketing. We'll guide you through how to leverage AI-powered tools to enhance engagement, improve efficiency, and streamline email creation.
- 5 Deep-Dive Lessons
- Interactive Quiz

Topics Covered:
- Introduction to AI in Email Marketing
- Automated Send Time Optimization
- AI-Powered Subject Line Suggestions
- AI for Basic Personalization
- AI for Email Copywriting Assistance

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https://www.ecomemailcertified.com/

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