Eddie Shleyner - Transformational Landing Pages

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Eddie Shleyner - Transformational Landing Pages | 3.06 GB

What You Get:
Module 1: "WELCOME" → (5 Lessons)
[Submodule A] → What you can expect:
- [Lesson A1] Expect clear, concise lessons:
- [A2] Expect to learn by example:
- [A3] Expect "Scientific Advertising" by Claude Hopkins:
- [A4] Expect to have a new landing page when you finish:




Module 2: "LANDING PAGES" → (7 Lessons)
[Submodule B] → Transformational results:
- [B1] Copywriting great, Eugene Schwartz:
- [B2] Testing big differences:
- [B3] Clarity, desire, credibility, and action:

[Submodule C] → The before, the after, and the template:
- [C1] The original landing page:
- [C2] The transformed landing page:
- [C3] The template:

Module 3: "ACHIEVING CLARITY" → (16 Lessons)
[Submodule D] → Audience research:
- [D1] A better way:
- [D2] Persona (with an "a"):
- [D3] Person (sans "a"):
- [D4] Persona (an example):
- [D5] Person (an example):
- [D6] Conducting a personal interview:

[Submodule E] → The "Hero" divider
- [E1] The most important divider:
- [E2] Primers:
- [E3] Headlines:
- [E4] Subheadlines:
- [E5] Body copy:
- [E6] Calls to action:
- [E7] Art:

[Submodule F] → Congruence:
- [F1] The forgotten conversion principle:
- [F2] Order of operations:

Module 4: "INTERMISSION #1" → (1 Lesson)
A short break:

Module 5: "INTENSIFYING DESIRE" → (38 Lessons)
[Submodule G] → About fascinations:
- [G1] What's a fascination?
- [G2] Where fascinations came from:
- [G3] Why fascinations work:
- [G4] When fascinations work:
- [G5] The clickbait debate:

[Submodule H] → Fascinations - 9 writing rules:
- [H1] Guardrails:
- [H2] Rule #1:
- [H3] Rule #2:
- [H4] Rule #3:
- [H5] Rule #4:
- [H6] Rule #5:
- [H7] Rule #6:
- [H8] Rule #7:
- [H9] Rule #8:
- [H10] Rule #9:

[Submodule I] → Fascinations - My 3-step process:
- [I1] One, two, three:
- [I2] Step 1:
- [I3] Step 2:
- [I4] Step 3:

[Submodule J] → Fascinations - 18 filters:
- [J1] Filter #1:
- [J2] Filter #2:
- [J3] Filter #3:
- [J4] Filter #4:
- [J5] Filter #5:
- [J6] Filter #6:
- [J7] Filter #7:
- [J8] Filter #8:
- [J9] Filter #9:
- [J10] Filter #10:
- [J11] Filter #11:
- [J12] Filter #12:
- [J13] Filter #13:
- [J14] Filter #14:
- [J15] Filter #15:
- [J16] Filter #16:
- [J17] Filter #17:
- [J18] Filter #18:

Module 6: "INTERMISSION #2" → (1 Lesson)
Another short break:

Module 7: "EARNING CREDIBILITY" → (9 Lessons)
[Submodule K] → Confidence signals:
- [K1] What's beneath all of this?
- [K2] Signal 1:
- [K3] Signal 2:
- [K4] Signal 3:

[Submodule L] → Testimonials:
- [L1] Two types of testimonials:
- [L2] Type 1:
- [L3] Type 2:
- [L4] Creating a testimonial campaign:

Module 8: "COMPELLING ACTION" → (5 Lessons)
[Submodule M] → Why now?
- [M1] Reason #1:
- [M2] Reason #2:
- [M3] Reason #3:
- [M4] Reason #4:

Module 9: "TESTING" → (4 Lessons)
[Submodule N] → Big n' small:
- [N1] Big tests:
- [N2] Small tests:
- [N3] Last thing:

Homepage:

Code:

https://www.verygoodcopy.com/vgc-masterclass

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