Erica Scheider & Rob Lennon - Content Editing 101 - AI Learning Guides & Editor

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Erica Scheider & Rob Lennon - Content Editing 101 - AI Learning Guides & Editor | 2.92 GB

The ONLY content editing course that gives you tools & frameworks to improve your writing and cut editing time. Guaranteed to kill decision fatigue and build confidence.
Dear writer (new, experienced, or somewhere in between),Imagine every piece of content you write engages readers from start to finish.People are hooked, intrigued, and convinced by your lessons and stories.You tap into people's emotions whenever you post or publish and attract dream clients into your pipeline.







This dream can become a reality, but only if you understand how to edit your content.
Your content deserves to be seen, read, and remembered.But.Weak editing skills sabotage your reach and conversions.If you don't have a process for what to change and why, you'll freeze.
You'll never remove friction points because you struggle to identify what needs to get cut and what should stay.You'll never kill your darlings, even though deep down, you know "clear, not clever" is the best way to keep readers in flow.And you'll never become a faster writer because you edit as you write instead of separating the two and following a proven process.
This is a huge bummer for everyone involved.Your hard work gets ignored, and readers feel disappointed, confused, and bored because your content didn't live up to its potential.There's an easy fix to this, and it doesn't involve going back to English class or studying grammar.
Before I get into how editing works, let me tell you a little story:How I went from a low-paid Upwork writer furiously applying to 50+ jobs a day to becoming Head of Content and helping 1000s of writers upskill and earn more money.
Here's what you'll get:
The Content Editing 101 System
Part 1
Content Editing 101: Reset Your Writing Brain
- Mindset Makeover for Writers: Reprogram yourself to see how cutting the fluff is actually adding to your content.
- Overcome the Myth: Editing isn't only for professionals. Anyone can do it.
- Editing Essentials Bootcamp: A quick dive into the three types of editing.

Part 2
Sentence Surgeon: Craft Powerful Sentences with Ease through Copy Editing
- Redundancy Removal Toolkit: Techniques to eliminate unnecessary repetition.
- Active Voice Activator: Transform passive to active voice for more impactful writing.
- Tense Mastery Class: Understand tenses and why one rules the others.
- Sentence Structure Simplified: The 4 types of sentences for strong and clear writing, plus when to go concise and when to go long.
- BONUS! Specific Hook Secrets: One of our most popular lessons from Hooked on Writing Hooks (also a great editing tip).

Part 3
Big Picture Blueprint: Master Developmental Editing
- Navigate the Narrative Gap: Identify and fix gaps in your content.
- Amplify Your Argument: Techniques to make stronger, more persuasive arguments.
- Structural Strategy: Master the flow from 'What' to 'Why' to 'How'.
All this will teach you everything you need to know to quickly sweep through your first drafts and take them from good to great.

Bonus #1: Content Editors Workbook ($50 value)
A convenient companion document for all of the exercises in the course.

Bonus #2: Your AI Learning Guides and Editors ($350 value)
This entire course is AI-Enabled
- Explore each lesson with its own AI bot: Run your content through bots to see examples of the principles in action.
- 2 Editorbots: Access to a duo of virtual editors that are trained on the Content Editing 101 system for development editing and copy editing.
The addition of AI makes the course fun, easy, and interactive.It increases skill lock-in by giving you an extra mode to interact with the information.And you walk away with a suite of auto-editing tools to accelerate your journey.

Bonus #3: Live Editing Masterclasses (INCLUDED FREE)
Rob has written millions of words and self-published 47 titles on Amazon. I've edited millions of words and trained and managed content teams.Together, we sit down and put all the principles from the course into action in two mini masterclasses (~30 minutes each).The copy editing and developmental editing modules each come with a masterclass video where we focus on the types of edits talked about in that module.These are fun, insightful videos and for many people they'll end up being the most valuable part of the course.
With Content Editing 101 here's what happens.You'll get an editing roadmap and learn the frameworks from a series of video + written lessons.You'll get a workbook with short and fun exercises to quickly apply what you've learned.You'll get a set of interactive AI bots that can reveal similar edits in your writing.You'll get our video masterclasses with even more

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