Find and Test Your Business Idea

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Lynda - Find and Test Your Business Idea
Duration: 42m | Video: h264, yuv420p 1280x720 | Audio: aac, 44100 Hz, 2 ch | 317 MB
Genre: eLearning | Language: English | Project Files


The prospect of starting your own business from scratch can feel at once exhilarating and overwhelming. Before you launch a new business, it's critical that you validate and test your ideas to determine if they represent legitimate market needs. In this course, Dave Crenshaw helps you determine first which businesses are best suited to you as an entrepreneur, and then how to brainstorm ideas and identify which idea is a real opportunity. Lastly, he helps you create and execute a plan to test for validity before you start a business.

Topics include:
Developing a new business idea list
Separating ideas from opportunities
Evaluating demand
Assessing your resources
Predicting profit
Considering distribution
Determining proprietary advantage
Understanding the business validation microplan

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