Google Advertising 101 - Dimitris Skiadas

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Google Advertising 101 - Dimitris Skiadas | 4.36 GB

Start promoting your site with Google advertising through Google Search and Google Display Network. Learn how to build your first campaigns, choose the most effective keywords and compelling ad copy for Google searches, and generate traffic that converts into sales. Youll also get an overview of how Google Analytics works.
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Course Outcomes
Outline general structures within the Google advertising system.
Create ad campaigns in the Google Search and Google Display networks.
Run and optimize ad campaigns with effective audience targeting.
Learn multiple ad placement strategies.
Outline basic features of Google Analytics.

Dimitris Skiadas
Course Instructor
Dimitri is the Founder and CEO of 20 Digital Playroom Limited, based in Athens, Greece. His company offers consulting in digital marketing and helps those clients and e-commerce store owners to improve their performance and revenue. He also specializes in Google Analytics and Adwords, Adwords for YouTube, Facebook Ads, and is a well-travelled international speaker.

As an Internet Marketing Adviser and Consultant, Dimitris experience allows him great versatility of working with a wide range of different clients and business sizes. Today, his services are invaluable to dozens of entrepreneurial clients whose businesses range from the small ($100,000) to the large ($30million).

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