Digital Strategy and Marketing Media Plan

[dlebook99]

Digital Strategy and Marketing Media Plan
Video: .mp4 (1280x720, 30 fps®) | Audio: aac, 48000 Hz, 2ch | Size: 433 MB
Genre: eLearning Video | Duration: 41 mins | Language: English + .srt


This course is applicable to both small businesses and enterprise-level companies and focused on building the media plan.
What you'll learn
digital marketing
media planning
digital marketing strategy
digital planning
Digital campaign objectives and KPIs
Advertising
Marketing Fundamentals
PPC Advertising
Social Media Marketing
Facebook Marketing
Requirements
Be able to work comfortable with Excel sheets
Description
At the end of participating in this course, you should be able to:
Design a digital marketing plan and modify it to suit your specific company needs
Be able to develop the campaign goals and set up KPIs, identify the target audience segment.
Apply a selection process to digital marketing channels, in order to select the ideal marketing mix
You would be provided by the actual media plan template which you might use on the daily basis.
Who this course is for:
Entry Level Digital Marketers
Digital Marketing Students







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