Jason Barnard - Knowledge Panel Course

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Jason Barnard - Knowledge Panel Course | 2.39 GB

Triggering and Managing Knowledge Panels Course
Learn which tactics, techniques, and strategies will work for you to get a Knowledge Panel short term, how you can get into Google's Knowledge Vault, and then how your entity can build confidence.





COURSE FEATURES
- 5 hours on-demand video
- 75 additional learning resources
- One year access
- Certificate of Completion

What you'll learn:
- Educating the Child that is Google
- Getting a Knowledge Panel in Three Easy Steps
- Building Your Entity Home
- Writing Your Entity Description
- Identifying the Relevant Corroborative Sources
- The Non-Geeky Way to Join the Dots
- The Powerful Geeky Way to Join the Dots
- How Google's Knowledge Graph Works
- Six Knowledge Verticals that Trigger a Knowledge Panel
- How to Claim a Knowledge Panel (and When You Shouldn't)
- How to Change Information in a Knowledge Panel
- What Information Does Google Show in Knowledge Panels?
- The Three Google Knowledge Algorithms
- The Google Knowledge Extraction Algorithm
- How a Knowledge Panel is Built
- Getting Your Entity Into Google's Knowledge Vault
- Getting your Knowledge Panel to Show on Your Brand SERP
- Managing People Also Search For and Related Searches
- How Google Chooses What Photos and Logos to Show
- Building Google's Confidence in You Entity

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