Lynda - Learning SEO Tools

[dlebook99]

Lynda - Learning SEO Tools
Size: 309 MB | Duration: 1h 48m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English


This course introduces today's top SEO tools used for technical optimization, content optimization, offsite optimization, and competitive research. Brad Batesole covers must-haves for your SEO toolkit, including Google Search Console, PageSpeed Insights, Google AdWords Keyword Planner, SEMrush, Siteliner, the Screaming Frog SEO Spider desktop program, and more. Not just for pros, these tools will help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

Topics include:
* Setting SEO goals
* Configuring Google Search Console
* Evaluating the Google index
* Using PageSpeed Insights
* Interpreting results and leveraging reports
* Using the Screaming Frog SEO Spider
* Generating a site map
* Getting started with Keyword Planner
* Multiplying keyword lists
* Structuring data
* Using SEMrush
* Conducting keyword research

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