Marketmotive - Email Marketing Certification

[G_P2018]

[center][/center]
[center]Marketmotive - Email Marketing Certification
avi | tsc2: 640x480 G_P| Audio:PCM 352 Kbps | Total files:33 | 3.96 GB
Genre: eLearning | Language: English[/center]


General:

TRULY EFFORTLESS, AUTOMATED EMAIL MARKETING That Generates AT LEAST 200 More Sales and Conversions from the List You Already Have (Even If Its Tiny) Email marketing is weird. According to Return Path, email is consistently ranked as the highest ROI marketing activity. But despite that fact, if you ask most marketers and business owners about their email marketing efforts, their responses are typically less enthusiastic

We email our list every now and thenI just dont know what to say.
Im afraid if I email my list, theyll get mad and unsubscribe.
I dont like to email my list. What if they think Im a spammer?

Or the always-popular
Email marketing is boring.
Say what you will about email marketing, but the fact is

FACT: Businesses Need Email Marketers
(Who Actually Know What Theyre Doing)
Ordinary marketers may think email marketing is boring but smart marketers know better.

Smart marketers know that, when executed properly, theres no faster, easier or more cost-effective way to generate sales out of thin air than email marketing.

But how do you do it the right way?
Specifically

- How do you make sure your emails get delivered to your prospects inbox? (Their real inboxnot the Promotions folder and DEFINITELY NOT the Spam folder.) Then|
- How do you get your email opened? How do you make sure prospects see your message and click to view it when its surrounded by so much clutter? And once theyve opened
- How do you get them excited enough about your message to click a link or call a phone number so they take the desired action? And then, when it works
- How do you automate the entire process so all your new leads and prospects are converted into high-paying customers and clients on autopilot?

These are the questions every email marketer must be able to answer

More importantly, these are the questions every BRAND must be able to answer if they want to fully maximize their email marketing efforts (without ever being called a spammer.)

So if you want to make sure that your emails not only get delivered
but also generate real opens, clicks, engagement and (most importantly) sales with your customers and subscribers, then you need to work on these critical steps.

But how do you do it?
Fortunately, thats exactly what youre about to learn

Im not going to sell you on the importance of email marketing. If youre here, you already know its an essential aspect of any digital marketing strategy, because email marketing:
Is one of the highest ROI activities in your business
Engages & nurtures both prospects and customers to generate new leads and sales
Can be automated so that you can literally prospect and sell around the clock (even while you sleep)
In other words, email marketing delivers traffic, leads and customers and it can do all this on autopilot. So thats why businesses need email marketers.

Theres just one problem: Most so-called email marketers dont know what theyre doing.

Thats where you come in.

As a Certified Email Marketing Specialist, you are uniquely qualified to help brands generate more leads, sales and engagement from their customers and subscribers.

More specifically, in this master class, youll learn:

- How to create the PERFECT promotional calendar for your business (Do this right and youll see revenue AND engagement hockey stick straight up!)
- How to make sure your emails actually make it to the inbox (HINT: practice poor list hygiene and your deliverability will suffer.)
- How to use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers
- Which goals and metrics you should be tracking on a day-to-day basis to measure your Email Marketing success
- List CPR How to clean and revive your dead (or nearly dead) email lists and get them opening and clicking again!
- The 4 magic email copywriting questions (and why answering these 4 simple questions will practically write your email copy for you)
- Queuing the Click: 6 psychological tricks to get your subscribers primed and ready to click the links in your emails
- THREE segmentation strategies that actually work and ensure that youre only emailing your perfect prospects!

(This is how to send multiple campaigns and offers without BURNING up your email list)

- The two most important questions to answer before triggering ANY campaign to a new subscriber (Get this wrong and the next button they click could be Unsubscribe or worse - Spam)
- Email Indoctrination: The perfect welcome email and campaign to start building real relationships with your new subscribers and turning them from strangers into friends.
- Campaign Mapping: How to find and duplicate your most successful marketing campaigns (so you always know what youre promoting and when youre promoting it)
- The only 4 reasons people buy from you (and how to leverage them to generate more sales from your email marking efforts)
- The 9 sneaky tricks that triple your email open rates (and when to use them)
- Campaign Creation: The 5 types of email campaigns you should be using in your business (and how to Storyboard and craft each one).
- 3 must-use tools to monitor your email deliverability (and make sure your getting into the inbox)

and much, MUCH more!

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