11-12-2019, 08:44 AM
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[center]Masterclass - Anna Wintour Teaches Creativity And Leadership
mkv | V_MPEG4/ISO/AVC: 1920x1080 G_P| Audio:A_AAC-2 192 Kbps | Total files:14 | 6.77 GB
Genre: eLearning | Language: English[/center]
General:
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[center]Masterclass - Anna Wintour Teaches Creativity And Leadership
mkv | V_MPEG4/ISO/AVC: 1920x1080 G_P| Audio:A_AAC-2 192 Kbps | Total files:14 | 6.77 GB
Genre: eLearning | Language: English[/center]
General:
Quote:The primary role and the responsibilities of an editor in chief, I think, varies with each person. Everybody follows their own map. For myself, I don't think-- I don't sit there with an org chart thinking, OK, today, I'm going to be an editor in chief. And I'm going to do that.
I think much more about representing Vogue on a bigger stage. I think about how we can use Vogue as a platform, I think a platform for change, a platform for activism, a platform very importantly for the fashion industry. I think about what we can do from an extracurricular point of view that will be meaningful not only for Vogue but for our audiences and for the industry at large.
I can't remember exactly when I first started to talk to RJ Cutler about the September issue. But it really came out of wanting to try and explain to the world what the Met Gala was and how that particular event had really changed and grown and what it had become in a meaningful way to represent for the fashion industry as well as for the museum.
And it was through the conversations that I had with RJ that he pivoted and changed to let's make this about the September issue, which hadn't been our thinking at all at the beginning. I think it brought a deeper understanding of what it takes to work at Vogue and the care and love and how much work goes into an issue like a September issue. So from that perspective, it was, I think, extremely helpful and also very revealing to our audiences in understanding the process that they simply hadn't thought about in that way before.
We picked up the original thread a number of years later when we made "The First Monday In May" with Andrew Rossi. It was a year that we looked at China's influence on fashion. And we literally went to the Forbidden City to show the length that Andrew goes to create such blockbuster exhibitions.
Simultaneously, the movie also showed the incredible work that goes into creating the opening night gala. Another flip of a coin was thinking about how we can talk to our audiences in a way that can be more personal and more meaningful and let them understand in a real way in real time what it is to be a designer today, what it might be to be a journalist today, what it might be like to be a television producer today, and how working within the world of fashion and beauty and culture.
And out of that thinking became our Forces of Fashion Conference, an extension of the Vogue brand and, I think, a highlight for our audiences that are able to attend or watch it online. And it's giving an inside look to everything that we do and the creative visionaries that we work with do in a way that only Vogue can provide.
So that is another avenue into our world. And I think, when you are all working in the creative world, in the huge landscape that everybody has and the amount of content and access that everybody has to all kinds of information today, the more that you can help the people that you're tryin...
Introduction
Meet your new instructor: Editor-in-Chief of Vogue magazine, Anna Wintour. Anna opens with the early experiences that shaped her leadership style, and she explains why there's never been a more exciting time to work as a creative leader.
02
Getting the Work Done: Anna's Management Tips
Anna walks through the management techniques-including how to build and manage a team, and how to give feedback-that have helped her be an effective leader.
03
Starting Out: Finding Your Voice and Succeeding
Anna discusses her dos and don'ts for interviewing. She also shares practical tips for those starting out in their careers, including how to discover your creative voice and the best ways to interact with your mentors.
Show all 12 Lessons
04
Inside Vogue: Leading With a Vision
Inviting you into her office at Vogue, Anna shows how she leads with a clear vision and point of view while encouraging creativity and collaboration among her team members. Anna also addresses how she deals with criticism.
05
Editorial Decision-Making
With her forward-thinking and sometimes surprising editorial choices, Anna has kept Vogue relevant for more than 30 years. She explores the process behind several of her controversial covers and features, and explains why making mistakes is vital.
06
Executing a Vision: Transforming the Met Gala
The Met Gala was not always the cultural touchstone it is today. Bringing you behind the scenes of the 2019 Met Gala, Anna shows how attention to every detail makes the gala one of the most influential and talked-about events of the year.
07
The Power of an Image: Photographers and Models
Photography is critical for communicating your message and your brand. Anna looks at a few of the greatest photographers and models of our time, and she offers tips for aspiring creative leaders on the power of the image.
08
Evolving a Brand: A Look Back at Iconic Vogue Covers
Anna delves into the Vogue archives to discuss a number of her most famous, iconic, and memorable covers. She breaks down her decisions and how those decisions helped evolve the Vogue brand.
09
Designers: What It Takes to Succeed
Anna has launched the careers of some of fashion's most world-renowned designers. She talks about what makes a designer stand out to her, and she gives essential tips for surviving as a creative today.
10
Spotting Designer Talent: CFDA/Vogue Fashion Fund
Taking you behind the scenes of the 2018 CFDA/Vogue Fashion Fund, Anna reveals what the judges look for in new and upcoming talent, and she gives advice to help designers and creatives succeed.
11
Case Studies: Lessons From Creative Leaders
Telling the stories of Christopher Bailey, Miuccia Prada, and Michael Kors, Anna highlights what has made these creative leaders successful.
12
Leading With Impact
Iconic leaders don't just execute on their job; they also build relationships with their audience and take a stand. Anna speaks about the deeper meaning in her work and why it's always important to give credit to others.
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