Ramit's Brain Trust -How to Connect with VIPs with Selena Soo

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[center]Ramit Sethi - Braintrust Interview #47 - Selena Soo
mp4 | HEVC: 1280x720 G_P| Audio:AAC LC 128 Kbps | Total files:4 | mp4, mp3, txt, pdf | 890 MB
Genre: eLearning | Language: English[/center]


General:

Have you ever wanted to hear exactly what it takes to connect with VIPs? Straight from the lips of someone who makes a living doing just that? Here's a clip from my chat with one of our rock star students, Selena Soo, public relations, business strategy, and branding expert.
I know this woman who runs an online business. I like her a lot - she has a great product, she's been covered in some great press, and when I've met her, she's really fun to hang out with.

But her business is struggling. She doesn't charge enough and she doesn't know how to grow her business. On two occasions, I've heard her mention cashflow problems.

Here's the interesting part: Looking at her business, I know how she could easily quadruple it in 2 months. (I know because I did exactly the same thing with mine.) And I would love to help her, free, as a friend.

It would be presumptuous for me to call her and tell her what to do. But if she reached out, I would be HAPPY to help. In fact, I wish she would ask!

Why don't we ask for help?

For a lot of us, we're worried about "annoying" the busy person.

Sometimes, we hate feeling obligated.

But no matter what, we're shooting ourselves in the foot. The worst someone can say is "No." But what if connecting to a busy person could give us ONE answer - just 1 - that could change the trajectory of our lives?

There is a better way.

To show you how, today I've invited my friend Selena Soo to share her strategies for connecting with busy VIPs. Sometimes, they might give you a 1-line email response. Other times, they'll take you under their wing for life.



Selena has done a masterful job connecting with journalists, entrepreneurs, and authors. Not like a sleazy person handing out business cards at a bar, but in a totally authentic way. For example, when I wasn't sure where to host an event in NYC, she knew the exact place to do it. When I needed to hire someone to help with a business challenge, she pointed me to the right person.

Today, she'll show you how to connect with busy people and tap into their networks and expertise.

Take it away, Selena.

* * *
How do you get a CEO, TV producer, or potential mentor to write back to your email, and say yes to your request?

The most powerful people, who can open up doors for you, are also the busiest people. Before even having their morning coffee, they open their email to see dozens - if not hundreds - of requests that have already started pouring in.

Even if you don't get 1,000 emails per day like Ramit, I imagine you're also struggling with the flood of information and to-do's that land in our inboxes daily. In fact, the average corporate employee receives and sends 105 emails per day.

Now what does this mean for you?

It's harder to stand out and make an impression. It's so easy for your message to get overlooked or ignored in all of the noise.

However, what if the simple act of sending one email could lead to a big job opportunity, a high-paying client, or an influential new friend? It could save you weeks, months, or years of knocking on doors (or just hoping and praying for a lucky break).

If you know how to get busy, powerful people to respond, you'll have a HUGE competitive advantage over everyone else.

Unfortunately, most people go about emailing influential people all wrong. They end up ruining potential relationships before they've even started.

Today, I'm going to show you how to start a relationship with a specific type of influencer - VIP experts, bloggers, and authors - the right way: through generously adding value. And I'll be breaking down real emails on the right and wrong way to do this.
REACHING OUT TO EXPERTS

These big experts often seem impenetrable. They have 10s, or even 100s, of thousands of people on their list. But the truth is that they DO want to get emails. They would LOVE to get hundreds of emails a day from their readers - if they were the RIGHT emails.

What if you could be that person that your favorite blogger, author, or expert loves hearing from? How can you get them to light up when they see your email in their inbox?

What is it that makes an expert respond or not respond to an email? How do you get this person to care about you? How do make sure you aren't annoying them or taking up their valuable time, but rather giving them great value in your email?

I want you to know how to craft a message that will begin a relationship and leave a lasting impression.

Below, I'm sharing examples of three types of emails I received after I hosted a webinar that over 700 people signed up for. Let's dissect what worked and didn't work about them.

Video:

Width: 1280 pixels
Height: 720 pixels
Format: HEVC
Codec: HEVC
Duration: 49min 36s
Bit rate: 2248 Kbps
Frame rate: 23.976 fps
Aspect ratio: 16:9
Bit depth: 8 bits
Color space: YUV
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Subtitles: N/A

Audio:

Audio track: 1
Language: English
Codec: AAC LC
Channels: 2
Bit rate: 128 Kbps N/A
Compression: Lossy
Sampling rate: 48 Khz

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