Complete Digital Advertising & Brand Strategy Guide

[dlebook99]

Complete Digital Advertising & Brand Strategy Guide
2h | Video: .MP4, 1280x720, 30 fps® | Audio: AAC, 48000 Hz, 2ch | 1,95 GB
Genre: eLearning | Language: English

What are the requirements?

No knowledge/tools are required.
What am I going to get from this course?

Fully understand digital communication fundamentals
Increase conversions and sales with high performing content
Maximise the customers attention towards your communication
Create content that attracts more sales
Understand advertising strategies and techniques about where and how to place ads
Understand how consumer's perceive or can be influenced by ads
Understand difference between a good ad and a bad one at psychological level
Understand how use of fonts, colours or visuals can impact performance of your ads
What is the target audience?

Business owners
Professionals interested in marketing, sales or advertising
Anyone interested in design, consumer behaviour or psychology
Anyone interested in branding or social media marketing
Anyone interested in learning how to increase return on investment on their ad spend

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