Andrew Foxwell - Assessment Action Ascension Version 2.0

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Andrew Foxwell - Assessment Action Ascension Version 2.0 | 3.85 GB

Here's What You Get:
Our AAA 2.0 program, the most up-to-date version of our most popular course ever (1000+ sold, 0 refunds) has been used to train thousands of media buyers worldwide since its original release in 2022.






This update includes all the ins and outs you must understand to be successful today in Meta advertising for direct response. This course turns junior to mid level Meta ad buyers into seasoned experts. If you or your team need to be refreshed or trained to run Meta ad accounts properly and successfully, this is the only training you'll need.
You'll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for high-achieving accounts, and much more.
The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool so you don't have to create training materials from scratch.
Topics Covered
Client goal setting and expectation management
Meta account assessment and optimization
Client reporting
Client expectations
Internal reporting
What metrics to focus on to drive sales
Reporting with third-party tools, including Northbeam and Triple Whale
Attribution window choices and decision making
Why first-party data matters
Soft reporting metrics
Hard reporting metrics
Performance evaluation
Daily optimization
Helping clients figure out what numbers they have to hit
Custom metrics
Google Data Studio / Supermetrics
Explaining attribution
Audience structure
Testing ABO
Alternative non ABO testing
ASC
Prospecting audiences
Middle funnel and bottom funnel structure
Dynamic ads for broad audience
An ideal remarketing setup
Using your catalog properly
Finding new customer segments
Retargeting
Web Campaigns
Setting up Meta Shops properly
Bidding
Cost cap
Reporting for media buyers
Using Advantage+
The importance of social proof
Landing pages to test
Creative sourcing
Creative cornerstones
Types of creatives needed
Whitelisting
Managing an in-house creative team
Creative testing and scaling
Sandbox and dynamic testing framework
Creative scaling
Creative review process
Analyze past performance
Hard and soft reporting metrics
Checking your pixel
Checking your catalog
Checking your events
Sourcing UGC creators
and SO much more!

Homepage:

Code:

https://foxwelldigital.podia.com/assessment-action-ascension-version-2-0

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