Digital Media and Marketing

[G_P2018]

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[center]Digital Media and Marketing[/center]


General:

What you'll learn

Understanding the revolutionary impact of digital media on sports industry in the United States, as well as on a global basis
Being familiarized with the essential implementation and evaluation tools of sports digital marketing, while understanding the common profit models of digital marketing in sports
Researching, analyzing and designing digital content strategies for your target audience
Understanding the new challenges for the sports industry in the digital era

Requirements

No prior knowldge of digital media is required
Familiarity with basic sports management concept is useful, but not necessary

Description

Join thousands of students worldwide in the most comprehensive sports digital media course on Udemy!

With a course handbook and quizzes following each and every episode, you'll easily be able to study the digital revolution on the sports industry, as well as how to take your first step in this fascinating field. We will cover:

� The development process of digital media in sports

� The trend of digital content in sports, as well as its creation and management

� The nature and significance of various content distribution channels, including "second screen", OTT and SO/LO/MO

� Various business analytic tools of sprots digital marketing

� New challenges and opportunities for the aspiring future sports digital media/marketing professionals

Whether you're a beginner or an experienced professional in sports digital content management or sports marketing, we believe you will all have helpful learnings from this course. When you finish this course, you'll be able to:

� Understand the revolutionary impact of digital media on sports industry in the United States, as well as on a global basis

� Be familiarized with the essential implementation and evaluation tools of sports digital marketing, while understanding the common profit models of digital marketing in sports

� Research, analyze and design digital content strategies for your target audience.

� Understand the new challenges for the sports industry in the digital era

You'll also get:

?? Lifetime access to the course

?? Fast and friendly support in the Q&A section

?? Opportunity to enjoy free future MatchPoint Lab sport business courses
Who this course is for:

Anyone interested in sports management
Anyone interested in the development and utilization of digital media in sports industry
Anyone who seeks career paths in sports industry, especially in sports marketing
Sports marketing beginners and pros

Video:

Width: 1280 pixels
Height: 720 pixels
Format: AVC
Codec: AVC
Duration: 00:13:45
Bit rate: 2294 Kbps
Frame rate: 30.000 fps
Aspect ratio: 16:9
Bit depth: 8 bits
Color space: YUV
Subtitles: N/A

Audio:

Audio track: 1
Language: N/A
Codec: AAC LC
Channels: 2
Bit rate: 128 Kbps
Compression: Lossy
Sampling rate: 48 Khz

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