Mina Elias - PPC University

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Mina Elias - PPC University | 8.34 GB

What you'll learn when
you join the coaching program now
- Campaign Manager navigation and mastery, and understanding all technical aspects of the platform.
- Different types of campaigns available, campaign structures, and understanding how to foundationally succeed.






- Launching different campaigns, all the different campaign strategies available, and what to launch based on current goals.
- Successful monitoring all the different campaigns, what to look for, all the red flags, and all the green flags to help scale.
- Optimizing the campaigns for profit, detailed bid management, and the formulas for optimizing bids for maximum profitability and rank.
- Continuous improvement on all aspects of PPC, and the foundational concepts to deal with the continuous changes Amazon rolls out.

WHAT'S WAITING FOR YOU INSIDE:
CHAPTER #1:
INTRODUCTION TO AMAZON PPC
Learn how to use Amazon's pay-per-click (PPC) advertising platform to reach more customers and boost your sales.
- The Goal of PPC - 7 Mins
- PPC Overview - 6 Mins
- 0.5 - Campaign Manager Overview.mp4 - 21:00 Mins
- 1 - General Strategy.flv - 9 Mins

CHAPTER #2:
UNDERSTANDING CAMPAIGNS
Create and manage effective Amazon PPC campaigns that target the right customers and get results.
- General Strategy - 7 Mins
- How Buyer Psychology affects PPC - 12 Mins
- The Different Types of Ads on Amazon - 4 Mins
- Campaign Manager Overview - 15 Mins
- Creating a Campaign - 7 Mins
- Campaign Naming Convention - 5 Mins
- Campaign Bidding Strategies - 4 Mins
- Auto Campaigs - 6 Mins
- Manual Keyword Campaigns - 8 Mins
- Exact Campaigns - 7 Mins
- Broad Campaign - 7 Mins
- Phrase Campaigns- 5 Mins
- Product Targeting Campaign - 6 Mins
- Category Targeting Campaign - 6 Mins

CHAPTER #3:
TARGETING AND MATCH TYPES
Choose the right targeting options and match types to ensure your ads are seen by the people who are most likely to buy from you.
- Product Targeting Based on Auto - 11 Mins
- Product Targeting Based on Amazon Suggestions - 6 Mins
- Product Targeting Based on Who is Targeting Us - 4 Mins
- Product Targeting based on Adjacent Categories - 10 Mins
- Product Targeting Based on Competitors - 14 Mins
- Brand Campaigns - 5 Mins
- Brand Protection Campaigns - 13 Mins

CHAPTER #4:
RESEARCH AND PRODUCT RANKING
Understand how Amazon's product ranking algorithm works and use this knowledge to improve your product's visibility.
- Helium 10 Keyword Research - 10 Mins
- Why You Should Continuously Launch New Campaigns - 6 Mins
- PPC Launch Strategy - 8 Mins
- Using PPC to Upsell - 4 Mins
- Using PPC to Rank - 5 Mins
- Tracking Organic Ranking - 4 Mins
- Using PPC to Influence Organic Rank - 15 Mins

CHAPTER #5:
REPORTS AND OPTIMIZATION
Track your results and make adjustments to your campaigns to improve your return on investment (ROI).
- Search Term Report Explained - 8 Mins
- Adding Negatives from STR - 7 Mins
- Launching Profitable Search Terms from STR - 5 Mins
- Negative Keywords - 9 Mins
- How to Handle Bleeders - 6 Mins
- Optimizing Bids in Campaign Manager - 9 Mins
- Bulk Sheets Explained - 17 Mins
- Bulk Sheet Optimization Parameters - 7 Mins
- Bulk Sheets Optimization - 20 Mins
- Main Sales Drivers - 13 Mins
- Advertised Product Report - 17 Mins
- Placement Reports - 14 Mins
- Placement Optimization - 4 Mins
- Continuous Improvement - 6 Mins
- Refreshing Bids Everytime Listing is Optimized - 6 Mins
- Weekly Optimization Process - 8 Mins

CHAPTER #6:
ANALYTICS AND DATA INTERPRETATION
Use Amazon's data to gain insights into your customers and make better decisions about your marketing campaigns.
- Calculating Cost Per Conversion - 10 Mins
- Calculating ACOS and TACOS - 8 Mins
- Sessions and Unit Session Percent - 6 Mins
- Tracking Sessions and Unit Session Percentage - 6 Mins
- Building an Analytics Tracker - 20 Mins
- Different Scenarios in Analytics - 20 Mins

CHAPTER #7:
DEMAND SIDE PLATFORM (DSP)
Use a DSP to automate your Amazon PPC campaigns and get the most out of your advertising budget.
- What is Amazon DSP - 1 Min
- DSP Creatives - 2 Mins
- Creatives - La Pura - 14 Mins
- LaPura Attaching Creatives - 5 Mins
- Dynamic Creative Creation Pt.1 (Standard Desktop) - 10 Mins
- Dynamic Creative Creation Pt2 (AAp_O&O) - 6 Mins
- DSP Line items - 2 Mins
- Lapura - Line Item Creation - 15 Mins
- DSP Orders - 3 Mins
- LaPura Creating an Order - 6 Mins
- DSP Audiences - 3 Mins
- Audiences La Pura - 3 Mins
- Audience Creation - 6 Mins
- DSP Supply Sources - 2 Mins
- LaPura Create Advertiser - 4 Mins


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