Introduction to Branding - The Beginners Guide

[G_P2018]

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[center]Introduction to Branding - The Beginners Guide[/center]


General:

What you�ll learn

Students will learn the origin of Branding and it's benefits!
The 5 Main Processes in Branding

Requirements

Have access to the internet

Description

Are you looking to launch your business online?

The good news is you don�t need a branding agency to launch your business.

The bad news is you need to understand the concept of branding.

And no, branding isn�t just about the logo of your company.

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The aim of this course is to teach you the fundamentals of setting up a brand for your business.

One of the major misconceptions around branding is that it�s a one time process. You simply pay an agency to sort out your brand, or worse, simply hire a freelancer on Upwork to design your logo.

Whilst these actions are necessary, it doesn�t capture the essence of branding, which in itself is a lifelong process.

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This free course is divided into two sections

1) Introduction to Branding

In this section, I introduce the origin of branding and why its important to build a brand for your business. I have also provided external resources to help you understand the concept behind branding.

Following this, I outlined the two main types of branding and the differences between these types.

2) The Branding Process

In this section, I�ve recorded a series of 5-videos that teach briefly the following aspects of branding:

Your Audience

Your Market

Your Unique Selling Preposition (USP)

Your Message

and Your Design

I call this the 5 Y�s of branding.

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So what are you waiting for?

Enrol on this free course and kickstart your entrepreneurial journey with the right tools and mindset to build a successful business.

You don�t need to be a branding expert to build a credible brand.

You simply need to understand the strategies that will set you apart from others in your market.

And that�s the purpose of this course.

Video:

Width: 1280 pixels
Height: 720 pixels
Format: AVC
Codec: AVC
Duration: 00:03:10
Bit rate: 355 Kbps
Frame rate: 30.000 fps
Aspect ratio: 1.6:1
Bit depth: 8 bits
Color space: YUV
Subtitles: N/A

Audio:

Audio track: 1
Language: N/A
Codec: AAC LC
Channels: 2
Bit rate: 127 Kbps
Compression: Lossy
Sampling rate: 48 Khz

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